Place to experience the nature of Jeju Island with all five senses

 innisfree offers a truly restful journey through its flagship store for the full sensuous experience of its core value, Jeju Heritage.

 A large vertical garden on the front face of the store with digital facade takes you to Jeju Island and the brand, innisfree. You will find eco-friendly canvas bag, cosmetic pouch, handkerchief collection and paper sachet only available here and use VR Zone for experience of ‘Jeju Flying Bike’ and ‘Someday in Jeju,’ DIY Zone using recycled papers and Green Cafe for the taste of Jejuon the 2nd floor. Plus, as the whole area is a famous tourist attraction, the store allows tourists to leave their luggage for storage.

A place full of fun and enjoyable beauty experiences

 ETUDE HOUSE, the global makeup brand spreading the culture of fun makeup play, opened its own flagship store as part of the interactive brand campaign with the new brand title of ‘Life is Sweet’ representing the positive energy and value of everyone in their 20s through products and the brand experience of ETUDE HOUSE.

 On the 1st floor, Find Your Look zone offers nine different looks with each embodying the brand value of ETUDE HOUSE and allows you to test related products as well. On the 2nd floor, you can check your skin tone using the spectrophotometer at the Personal Color Studio and find a ‘Seasonal Shadow Palette for Warm-Cool Tone.’ Moreover, you can make your own lipstick with the color and design of your choice at Color Factory on the 3rd floor.