On February 11, innisfree opened two stores (its 117th and 118th) at Nanjing Central Department Store situated in Nanjing, China.

Located in the heart of downtown Nanjing, the Nanjing Central Department Store has a large transient population, including tourists. The opening of two stores here carries great significance for innisfree in terms of helping to raise brand awareness along with brand stores in Grand Ocean Department Store and Nanjing Xinbai Department Store.

"I am glad that innisfree opened two stores at Nanjing Central Department Store as it’s one of my favorite haunts. With this new store, I will be able to check out the latest Korea-made products," said one Chinese customer who visited the store on the opening day. Plus, two stores together recorded 33,000,000 KRW in sales and proved that the brand is much loved by local customers.

innisfree will continue to promote exciting events for local customers in China in return for their love and support, and raise competitiveness to expand its presence globally through localized marketing campaigns.