innisfree China opened a flagship store in Chengdu, China. The innisfree Chengdu Flagship Store is located at Sino-Ocean Taikoo Li Chengdu, the large shopping complex of Chengdu. The mall, which features about 300 assorted brands, is a popular shopping destination among young consumers in their 20s and 30s.

The innisfree Chengdu Flagship Store is spread across a 327 m2 area and boasts various structures that epitomize the Jeju heritage, both inside and outside of the store, such as a vertical garden and basalt stone wall.

On the first floor of the store, products are displayed by skin solution type for easy shopping. The 1st floor also comprises a cafe, mini bar and photo zone. The Green Café and terrace, solar phone chargers and origami activity using recycled papers on the 2nd floor let consumers experience the green lifestyle innisfree pursues.

innisfree stated, “It is a great pleasure to open the innisfree flagship store in Chengdu, China’s western hub. With the opening, we will continue to solidify our position as a leading K-beauty brand.”