AMOREPACIFIC held an opening ceremony for the AP Digital Factory on the 17th floor of the West Wing of the Signature Tower on July 15th. Participants, including Suh Kyung-bae, were given a tour of the space by Lee Tae-hyung, Creative Director, who managed the project.

AP Digital Factory is a space designed to contribute to improving the asset value of each brand of AMOREPACIFIC Group by producing high-quality video and photo contents. Completed after a seven month-long project, the AP Digital Factory will be a melting pot of different digital contents, with creative directors, producers, editors and CG staff working there to produce a variety of contents, including social channel videos, tutorials, in-house technology-related videos, educational materials, in-house videos, and V-logger contents.

With its All-in-One production system that enables the production of high quality digital contents through efficient production processes, the AP Digital Factory is expected to produce great digital contents that can be shared with our overseas branches as well.