HQ launched a new addition to its customizable cosmetics, by introducuing LANEIGE ‘My Water Bank Cream’, a custom-made cosmetic product through professional skin diagnosis to meet the unique needs of individual customers. My Water Bank Cream is available on a reservation basis from Friday, November 11, 2016 at the LANEIGE Myeongdong Flagship Store in Seoul.

LANEIGE My Water Bank Cream is a customizable skincare product based on professional diagnosis and analysis of individual skin conditions. Through Beauty FinderTM, specialized skin diagnostic equipment, LANEIGE conducts a precise diagnosis of skin conditions to provide counseling services as well as a made-to-measure moisturizing solution tailored to the customer’s skin conditions.

Customers who visit the Sparkling Beauty Bar on the third floor of the LANEIGE Myeongdong Flagship Store can diagnose their skin’s moisture and oil levels by on-site professional consultants and special equipment. Based on consulting results and analytic data, LANEIGE formulates a custom-blended product composed of ingredients specifically for the customer. My Water Bank Cream comes in different forms such as Light, Moisture and Ultra Moisture that suit various skin types. After the consultation, a personalized cream custom-labeled with expiration date, the list of ingredients and warnings is provided to the customer.