HERA SQUEEZE MASCARA won the DuPont Gold Award at the 27th DuPont Awards held on the 14th in Wilmington, Delaware, USA. The DuPont Awards are a highly prestigious awards ceremony that recognizes innovative packaging and are hosted by DuPont, a world leader in chemicals. 

 HERA SQUEEZE MASCARA received an award for its innovative and creative packaging among the 150 products around the world. HERA SQUEEZE MASCARA is structured around an innovative silicone tube invented by AMOREPACIFIC that prevents mascara from drying out and offers a better and more convenient means of application for customers.

 The host of the Awards commented, “HERA SQUEEZE MASCARA has the world’s first silicon tube, which solves the drawback of existing mascara tubes and provides an easier and more satisfying application that meets customer needs. The aluminum inner pouch and the silicone tube represent innovative hybrids in the cosmetic packaging technology.”
 
 We wish the innovative HERA SQUEEZE MASCARA well in going to market and hope that it can be loved by even more customers around the world.