Early February, ETUDE HOUSE Japan launched a new collection, Etoinette Essence Glow Lips (エチュアネット　エッセンスグロウリップス). Etoinette Essence Glow Lips is an exclusive lip makeup product available only in Japan in a range of colors that best suit local customers.

Etoinette Essence Glow Lips is now available ETUDE HOUSE Japan stores and via the online brand site in a range of 8 colors. Its light texture glides on the lips and adds crystal-clear sheen color without leaving a sticky feeling. The predominant view is that all colors are so charming that customers who step into the ETUDE HOUSE store want to try them on. In fact, customers who have tried on colors said that all colors seem to go well with their usual makeup and fashion styles. Plus, customers are increasingly purchasing products in response to the limited editions available only in Japan.