ETUDE HOUSE has brought out in China a Limited-Edition Cinderella Collaboration starring Disney Cinderella this month. In the run up to the release of this Limited-Edition, ETUDE HOUSE held a launch event with the model Krystal, the face of ETUDE HOUSE, at its flagship store in Hongyi Plaza, Shanghai. This was followed by a media event at a hotel in downtown Shanghai in the afternoon with local reporters and Sofia Gao, the head of ETUDE Division in attendance.

As the brand’s first global flagship store, ETUDE HOUSE flagship store in Hongyi Plaza has attracted the gaze of Krystal and customers with its special Cinderella-themed interior in celebration of the release of the Limited-Edition. The combination of that special Cinderella mood and unique princess image of ETUDE HOUSE has made the flagship store all the more special as a palace fit for a princess.

This Limited-Edition Disney Cinderella Collaboration includes total six products, including Precious Mineral Any Cushion, which are poised to take the local market by storm following favorable reports in the media and positive word-of-mouth.