ETUDE HOUSE China held a showcase for the Real Powder Cushion titled #Real Live Show on April 27 at the Shanghai Film Museum. Brand model Krystal, and makeup artist Ryu Hyun-jung, and researcher Kim Sang-yun from AMOREPACIFIC C-Lab were on hand at the event to introduce the latest cushion trend to customers and assembled Chinese media.
The event itself was beamed live across China through prominent Chinese B2C platforms, including Tmall.com and JUMEI.COM, and the number of concurrent users to JUMEI.COM exceeded a million. Thanks to the live coverage of the event, fans unable to make it in person were able to enjoy the event in real time on their mobile, tablet or PC, while those attending got up close with the innovative technology of the new products in Technology Experience Zone and learned about the latest K-beauty trends through 1:1 makeup service with the help of ETUDE HOUSE makeup artists in the New Product Experience Zone.

Kim Sang-yun, new product development lead, introduced technological innovations, while ETUDE HOUSE muse Krystal and makeup artist Ryu Hyun-jung took questions from attendees. Krystal shared how she felt about Real Powder Cushion and recommended it highly, while makeup artist Ryu Hyun-jung showcased a makeup look that looks as soft and lovely as cotton candy using Real Powder Cushion.

Real Powder Cushion has an innovative formula developed by ETUDE HOUSE and is due to be launched in Korea, Japan and other countries around the world. Please, give your interest and support to ETUDE HOUSE.