2015 Pink Play Concert: Let's Pink Party was held by ETUDE HOUSE in Seoul with audience of over 3,000 people. Pink Play Concert is ETUDE HOUSE’s main brand campaign and embraces the brand’s identity in spreading fun makeup play. The concert this year featured special programs to celebrate the 10th birthday of ETUDE HOUSE.

Pink Play Concert was held in Singapore the year before the last, while this year it was held in Seoul and featured various events at a special Pink Ground Party, including a makeup service and Private Music Party combining beauty music and lifestyle. Plus, Krystal, a member of the girl group f(x) and model for ETUDE HOUSE was one of the many Korean celebrities whose appearance there delighted fans of ETUDE HOUSE.

Customers said after the Pink Play Concert that it was great to enjoy the two biggest interests of women in their twenties – beauty and music – and they would love to come to Pink Play Concert of ETUDE HOUSE every year. We hope that ETUDE HOUSE is much more loved, not only in Korea but all around the world through the success of its various marketing campaigns.