#ABL
2017.01.04
Chpater 7. Globalization of AP Core Solution
The story of Asian Beauty Lab, dedicated to discovering and recreating Asian beauty
ColumnistShin Hwayoung
The 7th episode from Asian Beauty Lab is about the innovative skincare technologies of the R&D Center, which are changing the beauty routine of people around the world, and products using the technologies. AP Core Solution is a group of beauty solutions that can dramatically satisfy the potential needs of customers through Amorepacific's exclusive technologies. In terms of financial impact, it creates the effect of more than 100 billion won a year, and in terms of non-financial impact, it elevates the value of Asian beauty by creating a new beauty culture.
One example is the Booster Essence, which uses the concentrate technology, and the Sleeping Mask, which makes use of a hydrating membrane technology. These technologies may sound complicated. However, this episode will provide an easy and interesting introduction to these technologies. This episode was prepared with a lot of assistance from Hwang Joonyoung and Jung Haejin who are both developing the Booster Essence and Sleeping Mask as members of the Skincare R&D 2 team.
One example is the Booster Essence, which uses the concentrate technology, and the Sleeping Mask, which makes use of a hydrating membrane technology. These technologies may sound complicated. However, this episode will provide an easy and interesting introduction to these technologies. This episode was prepared with a lot of assistance from Hwang Joonyoung and Jung Haejin who are both developing the Booster Essence and Sleeping Mask as members of the Skincare R&D 2 team.
The era of K-Beauty!
Hallyu, or Korean wave is now everywhere, not simply in Asia, but all over the world.
Not only is K-Pop or broadcast content such as K-Drama at the center of Hallyu, but also K-Beauty, which is the trend of following Korean-style beauty practices. The skincare routines of Korean women, which consist of up to 12 steps (avg. 6 steps) ranging from cleansing to sleeping mask or specific tutorials that divide, for example, hydration into serum, essence and ampoule, are hot issues among many women in foreign countries.
Why do you think many women in the world are fascinated by such skincare routines?
Korean women tend to prefer cosmetics that provide faster effects and visible texture. The secret to this popularity is thought to be the combination of efficacy-proven ingredients, the simplicity and functionality of the beauty routine, and the fresh, original technology.
It is no exaggeration to say that the new beauty routine, which is the secret to the popularity of K-Beauty, originated from two AP Core Solutions to be introduced here.
Not only is K-Pop or broadcast content such as K-Drama at the center of Hallyu, but also K-Beauty, which is the trend of following Korean-style beauty practices. The skincare routines of Korean women, which consist of up to 12 steps (avg. 6 steps) ranging from cleansing to sleeping mask or specific tutorials that divide, for example, hydration into serum, essence and ampoule, are hot issues among many women in foreign countries.
Why do you think many women in the world are fascinated by such skincare routines?
Korean women tend to prefer cosmetics that provide faster effects and visible texture. The secret to this popularity is thought to be the combination of efficacy-proven ingredients, the simplicity and functionality of the beauty routine, and the fresh, original technology.
It is no exaggeration to say that the new beauty routine, which is the secret to the popularity of K-Beauty, originated from two AP Core Solutions to be introduced here.
"Booster Essence using concentrate technology"
Booster Essence is used in the first step of skincare routine to increase the effect of next-step products by optimizing the skin condition by preparing the skin and improving its ability to absorb. This essence has evolved into a bio concentrate technology designed to boost the effect of skin improvement by stabilizing active ingredients.
The concentrate technology, which liquefies active ingredients into an almost intact state based on the core materials of each brand, is a good example of applying bio technology to cosmetics.
The traditional Korean medicine concentrate technology (Jaeumdan), which was applied to Sulwhasoo First Care Activating Serum, the first booster essence, is based on the PreXtract process, a new technology designed to increase the type and content of active ingredients, delivering improved booster effects. The findings of research projects on the traditional Korean medicine concentrate technology of Jaeumdan have been introduced in domestic and foreign journals many times.
In fact, it was not as easy, despite its water-like appearance, to make concentrate into a booster essence. BIO ESSENCE was created after dozens of tests to find an optimal combination by adding over 20 kinds of moisturizing ingredients and natural viscosity increasing agents to create a pleasant sensation while adding anti-oxidative enzymes to its formula.
To resolve various customer skin concerns, the Amorepacific R&D center is trying to find a way to enrich active ingredients good for the skin and include them in products in a stable form through the use of various technologies.
Designed to be used right after cleansing the face to improve the effect of next-step products, basically breaking the convention that essence is to be used after toner and lotion, Booster Essence has evolved into a perfect beauty method for Korean women, who tend to be interested in new makeup methods based on new technologies. With the development of such various technologies, Booster Essence has become a new beauty routine that captivates the heart of women not only in Asia, but around the world. We look forward to your keen support for Booster Essence.
"Apply and sleep! A new beauty routine, Sleeping Mask"
There is a saying "A beautiful person is usually a sleepyhead." With a sleeping mask, even just one hour of sleep can bring the best condition for your skin. There is a reason why the period from 10 PM to 2 AM is called the "golden time" in skincare. Simply by utilizing this time when the regenerative ability of our body cells is activated, you can return the skin to be full of life. The first key element is enough sleep, and the second is a sleeping mask.
At present, one pack of LANEIGE Water Sleeping Pack is sold every 15 seconds in the world. This is because it is a sleeping pack that satisfies both simplicity and functionality.
At present, one pack of LANEIGE Water Sleeping Pack is sold every 15 seconds in the world. This is because it is a sleeping pack that satisfies both simplicity and functionality.
The mask/pack product is a skincare product category that brings nutrients and hydration to the skin by forming a protective coat. However, in the early 2000s, the mask/pack products had many drawbacks, including inconvenient washing after use, irritated skin and poor adherence.
To meet the expectations of Asian customers who want a simpler and instantly effective mask that removed the existing drawbacks, the R&D center developed a new "sleeping mask" formula that can bring life to the skin while the wearer sleeps. Released in 2002, LANEIGE Water Sleeping Pack is the world's first sleeping mask that can be used during sleep.
This pack has been loved by many customers in Asia thanks to its simplicity and instantaneous effect based on its new formula and beauty method, and since the year 2003, it has won 21 awards from many make-up magazines.
Our R&D on the sleeping mask has also focused on the relationship between sleep and skin in addition to formula and evolved into various related R&D activities, including the presentation of a clinical poster on sleep deprivation at the 23th WCD (World Congress of Dermatology) in 2015.
This pack has been loved by many customers in Asia thanks to its simplicity and instantaneous effect based on its new formula and beauty method, and since the year 2003, it has won 21 awards from many make-up magazines.
Our R&D on the sleeping mask has also focused on the relationship between sleep and skin in addition to formula and evolved into various related R&D activities, including the presentation of a clinical poster on sleep deprivation at the 23th WCD (World Congress of Dermatology) in 2015.
This clinical result was applied to LANEIGE Water Sleeping Mask using the MOISTURE WRAPTM technology based on a biopolymer network with a new ungraded mask product being released in 2015. In addition, SLEEP-TOXTM helps with skin recovery during sleep.
Many sleeping mask products of Amorepacific also employ a skin calming formula that calms the skin during sleep while the SLEEPSCENTTM fragrance helps provide a good rest and a deep sleep.
The R&D center is continuously creating new mask categories by diversifying technologies and formulae for customers of each channel based on the originality of the sleeping mask type. Currently, there are many other beloved mask products in addition to LANEIGE Water Sleeping Mask, including Sulwhasoo Overnight Vitalizing Mask and Radiance Energy Mask.
Based on such unrivaled technologies for formulae, materials, technologies and efficacy, Amorepacific's sleeping masks, including LANEIGE Water Sleeping Pack, were selected as the World Class Products of Korea in 2014. We are also continually striving to create more value for the proven sleeping beauty technology, including 23 patents and participation in domestic and overseas forums.
Many sleeping mask products of Amorepacific also employ a skin calming formula that calms the skin during sleep while the SLEEPSCENTTM fragrance helps provide a good rest and a deep sleep.
The R&D center is continuously creating new mask categories by diversifying technologies and formulae for customers of each channel based on the originality of the sleeping mask type. Currently, there are many other beloved mask products in addition to LANEIGE Water Sleeping Mask, including Sulwhasoo Overnight Vitalizing Mask and Radiance Energy Mask.
Based on such unrivaled technologies for formulae, materials, technologies and efficacy, Amorepacific's sleeping masks, including LANEIGE Water Sleeping Pack, were selected as the World Class Products of Korea in 2014. We are also continually striving to create more value for the proven sleeping beauty technology, including 23 patents and participation in domestic and overseas forums.
The trends of the new beauty routine started by Amorepacific are now spreading to the global market, and the sleeping mask is now one of the most beloved products in the world. The Asian Beauty Lab will continue to be committed to the development of new beauty technologies and methods of Amorepacific. We look forward to your continued interest and support.
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