Introducing the columns written by members of Amorepacific Group
ColumnistMichelle Ma
APC Marketing Div.
# Who will be the winner to solve the last mile problem?
Mobike with the signature orange wheel(left), Yellow Ofo bike(right)
Source 2 :
http://tech.ifeng.com/a/20161008/44463816_0.shtml
Source 3 :
http://weibo.com/ttarticle/p/show?id=2309351000014028970201970618
Mobike and Ofo bikes. Source :
https://36kr.com/p/5068744.html
# Innovative bike technology
Mobike's first generation bike(left), Mobike's second generation bike(right)
Source 5 :
http://cn.technode.com/post/2016-10-19/mobike-lite-2/
Source 6 :
http://mobike.com/wp-content/uploads/2016/11/23.jpg
Mobike's lock using QR code scan
Source 7 :
http://tech.qq.com/a/20170322/006912.htm
Source 8 :
http://www.xz7.com/article/72564_1.html
Ofo's mechanical lock and unlock method
Source 9 :
http://www.xxpao.com/health/2017-03-23/117514.html
Source10 :
http://m.9ht.com/w/21440
Ofo Curve
Source11 :
http://wemedia.ifeng.com/9847545/wemedia.shtml
# Innovative platform strategy
Source12 :
http://www.zhicheng.com/n/20170330/132066.html
Source13 : Smartphone app
Source14 :
https://m.sohu.com/n/483551840/
# Innovative sales strategy
Source 15-18 : The news about the event via WeChat Moment
Source19 : Ofo app advertisement
Source20 : Smartphone screenshot
# Big data innovation
Source21 :
http://www.biketo.com/news/27418.html
Source 22 : Smartphone screenshot
# In conclusion
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