Chapter 2. On Earrings – Designed in China - AMORE STORIES - ENGLISH
#Viola Wu
2017.06.16
0 LIKE
239 VIEW
  • 메일 공유
  • https://stories.amorepacific.com/en/chapter-2-on-earrings

Chapter 2. On Earrings – Designed in China

Columns written by member of Amorepacific Group

ColumnistViola Wu
APC Customer Research Team


 With what small items can you easily enhance your style? Can you guess?

 The answer is : earrings! Earrings, small in size, but great in effect, are the latest popular fashion item in China. They have been a big sensation in China when the actress Zhou Dongyu (周冬雨) who first began wearing a pair of earrings called "wind blowing around my ear." Of her fashion styles, the most noticeable element was none other than the earrings that appeared bold and yet understated, trendy and yet individualistic. While the mood of a pink romance between Zhou and her fictional husband, Shawn Yue (余文乐), in the Chinese version of "We Got Married, Season 2" won every viewer's heart, I couldn't resist or take my eyes off the beauty of those earrings on her ears.
 It's noteworthy that her famous earrings "wind blowing around my ear" wasn't from an expensive import brand, but from an individual Chinese designer's brand. The fact that it is "designed in China" makes me very proud. So, in this column, I'd like to introduce a few individual Chinese brands and recommend a variety of beautiful earrings for you. After reading my column, I hope that you will have fun shopping! 

1. YVMIN

 YVMIN is a famous online brand in China, which is much loved by Chinese celebrities.
 The brand "YVMIN" is read as "You-mu (尤目)" in Chinese. YVMIN's design is unique and three-dimensional. It looks as if its earrings can look great on young and dynamic women, not pretty little girls, who are free, unique and artistic in spirit. But, they can be a little too bold for ordinary people on weekdays.

 Out of various products from YVMIN, I like these two series the most: "Two of a Kind" and "P.E. Class." They are also the most popular lines. Two of a Kind Series expresses a pink mood of sweet girls, while P.E. Class Series exudes the mood of a cool summer.
  • Two of a Kind Series

  • P.E. Class Series

 The series released after these are "Island Hotel" and "Glimpse White," which are also popular lines. The color combination became bolder and witty from the motifs inspired by hotel buildings and leaves. I think that, by wearing these earrings, you can express your sense of humor.
  • Island Hotel Series

  • Glimpse White Series

  • 480 yuan / unit

  • 720 yuan / unit

  • 720 yuan / unit

  • 1,960 yuan / pair


2. Thing-in-thing

 Thanks to the actress Liu Shishi (刘诗诗), who was seen wearing the earrings from this brand for some time, I first became interested in Thing-in-thing. I thought the dramatic design of the earrings went very well with the actress's goddess-like and feminine image so I began paying attention to this brand.
 From the recently-launched brand by an individual designer, we can enjoy unique designs that are different from popular trends. They may be bold to some people, but strong designs rarely look inexpensive and can easily enhance your look.

 The design concept of Thing-in-thing is : "Create Never-ending Newness" through various geometric shapes combining lines and circles.
 The designer often combines metal, plastic and/or marble to create irregular shapes. If well matched, just one pair of earrings can transform your look to make you stylish with an individualistic touch.
  • 169 yuan / pair

  • 650 yuan / pair

  • 750 yuan / pair


3. SCREW

 SCREW is a new brand launched in 2016. It's headed by a talented female designer who graduated from the China Central Academy of Fine Arts. Accessories of this brand can easily attract attention because of very small and refined designs, which are feminine and understated. The style is not too bold and simple, so wearers don't have to worry about not looking feminine.

 The first product I tried on was from the brand's classic line called "Excuse Me." Upon seeing this brand for the first time, I was completely enchanted by the streamlined design. A unifying theme in all its designs is the distinctive line style, and the delicate and refined workmanship is particularly noticeable in the small letters. It's the design that I wanted in my life – a beautifully perfect design that's never overly done.
  • Excuse Me Line

 Another line called "The One" is also popular among celebrities in China. In fact, the actress Dilraba Dilmurat (迪丽热巴) was seen wearing Screw earrings on TV.

Recommended Item

  • 499 yuan / pair

  • 599 yuan / pair

  • 699 yuan / pair


4. Ejing Zhang

 Ejing Zhang is an individual brand of accessories by the designer Zhang Ejing at Fabric Crossover. Interestingly, she incorporated fabric into accessory designs. Since its launch in 2014, Ejing Zhang products have been featured in famous fashion magazines such as "Vogue" and "Elle." She has also collaborated with the luxury department store Lane Crawford.
 As for me, I personally like the XUZHI + Ejing Zhang line, which is a collaborative project between Zhang Ejing and the famous designer Chen Xu (陈序). The most unique aspect of this line is that they used interesting materials such as wool yarn. Wool yarn is commonly used in clothing, and it was a surprise factor to be used to give the effect of natural patterns from a gemstone. This line is also called "Wool Marble."
  • XUZHI + Ejing Zhang Line

Popular Item

  • Price TBD

  • 1,560 yuan / pair


5. Yeah Jewelry

 Yeah Jewelry has a brand concept of refined and delicate designs, thus without strikingly bold items. This is my favorite brand, as the accessories from Yeah Jewelry are understated, making them ideal for daily looks. That doesn't mean the artistically designed items are too simple or common. The overall design may be somewhat conservative, but the brand manages to express elegant beauty through delicate details.

 Of all the products, I like the two series very much. The first one is called "Sleep Talking in Lilliput," inspired by "Gulliver's Travels." If you wear one of the items from this line, you will feel as if Lilliputians are whispering into your ear.
  • Sleep Talking in Lilliput Line

 The second line I like is called "Escape" featuring architectural aesthetics. A small pearl "captured" inside two smooth straight lines or in the circle looks as if it wants to escape to the outside world. This almost seems to capture a certain tension that it might fall down, which is a beauty in itself.

 The concept of this brand is very unique: "Arrangements for the Escape Were Made under the Cover."
  • Escape Line

Popular Item

  • 469 yuan / pair

  • 580 yuan / pair

 In this column, under the theme of earrings, I have introduced five Chinese designer's brands. They are all very unique in design and reasonable in price. Are you ready to go on a shopping spree? 

[Photo Source : the official home page of the brand]


  • Like

    0
  • Recommend

    0
  • Thumbs up

    0
  • Supporting

    0
  • Want follow-up article

    0
TOP

Follow us:

FB TW IG