Last year was the 70th anniversary of Amorepacific, which is fully dedicated to its vocation as an Asian Beauty Creator, spreading the essence of Asian Beauty around the world. Amorepacific R&D Center has continued research and development to discover the skincare benefits of indigenous Korean ingredients such as camellia seed, ginseng, green tea, and soybean, through the convergence of advanced science with the belief that nature gives what's best for humankind.

Here we introduce Asian Beauty Lab, taking the lead in realizing the beauty dreams of our global customers.

Asian Beauty Lab is Amorepacific's research group, which discovers and develops Asian beauty products by combining traditional Asian wisdom with modern science. It was organized under the R&D Unit in January 2015 to further Amorepacific's unique competitive edge and to enhance communication with customers.

While doing research projects, Asian Beauty Lab creates content to help Korean and global customers better understand the innovative core technologies of Amorepacific. It also studies special Asian heritage ingredients, such as, ginseng, green tea, and soybean, and tells the stories of innovative technologies such as cushion foundation and Amorepacific's global champion brands. Its purpose is to boost customer trust in Amorepacific and show the value of our technology and sincere effort.

At the first technology symposium held by Asian Beauty Lab, Bio-seletinoidTM was introduced. It is the key ingredient in IOPE SUPER VITAL CREAM BIO EXCELLENT and the most representative bio-ingredient of Amorepacific, developed after ten years of research.

This year, Asian Beauty Lab will hold five Asian Beauty Research Symposiums in order to enhance the spread of Asian beauty that is the fruition of Amorepacific R&D Unit's R&D effort. The first Asian Beauty Research Symposium, held in January, invited experts from each field to discuss the impact of atmospheric pollution on the skin and how to prevent skin damage. The main theme was derived from the biggest issue today; air pollution and particulate matter. The symposium provided particular insight into designing anti-pollution products including LANEIGE All Day Anti Pollution Defensor, released early this year.

The second symposium held in July centered on the excellence of Korean ginseng, a heritage ingredient, celebrating Amorepacific's 50th anniversary of ginseng research. At the symposium, the new Concentrated Ginseng Renewing Cream EX developed based on extensive study of every part of ginseng (expected to be released in September) was unveiled, and through presentations of ginseng research using new future-oriented technology, participants gained new insight into making ginseng-based beauty solutions.

The third symposium will be held in August at Shanghai R&I Center with the theme of flower science, vitality, and the skincare benefits of flowers. The fourth symposium will be about soybean, one of Amorepacific's heritage ingredients, and the last symposium will discuss about the Asian people's skin that is different from that of Westerners.

In addition to symposiums, Asian Beauty Lab was featured in a Korean TV documentary about industrial sectors and business success cases, shot in April. Through this program, Asian Beauty Lab told the story of K-Beauty, a new export drive of Korea, and introduced Amorepacific's innovative cushion foundation technology, heritage ingredient research, and study of Asian customers.

Asian Beauty Lab has 14 researchers responsible for innovative product development, scientific research for Amorepacific's global brands, study of heritage ingredients, and customer research. Each will write a special column of their own!

We'd like to ask for your support and encouragement for Asian Beauty Lab as it continues to strive to spread new beauty values across the world while taking the lead in setting the beauty standards.