#CEO Message
2021.04.02
Change must first come from within ourselves
The warmth of spring is in the air and April has just begun. How is everyone doing? I come to extend my greetings to you all through . The recent rollout of the COVID-19 vaccine has brought us the hope that we will soon be able to greet each other face-to-face and that our lives can finally go back to normal.
We have talked about this crisis many times, as COVID-19 continues to spread and our business is stuck in a gridlock. Our failure to adapt quickly and proactively to the fast-changing world was thought to be the cause of our crisis and as a result, we have tried many things, many times to overcome the crisis.
We have talked about this crisis many times, as COVID-19 continues to spread and our business is stuck in a gridlock. Our failure to adapt quickly and proactively to the fast-changing world was thought to be the cause of our crisis and as a result, we have tried many things, many times to overcome the crisis.
“Is a crisis really an opportunity?”
It is often said that a crisis is an opportunity but that is not strictly true. A crisis is exactly what it is: a crisis. Once we fall into a crisis, it is not easy to get through it. Generally speaking, it is only a few people that manage to cope with a crisis and turn it into opportunity in their favor.
During the crisis, many companies tend to cling to their old ways of doing things. With confidence built on their past success, they choose to stay in their comfort zone and concentrate on what they have always been good at. If a strategy is outdated, however, it may in fact bring about an even greater crisis. Even big global companies have had costly failures because they chose not to step outside of their comfort zone.
On the contrary, there are companies that carefully observe how the world is changing and are not hesitant to start, or restart, from a zero base. They redesign their fundamentals, boldly throw away their past and pivot quickly enough to keep up with the pace of change in the world.
Nike, one of the most recognizable companies in the world, is a good example of successful future-focused business innovation. Believing that its digital transformation must not be merely about changing or expanding their sales channels, Nike underwent a fundamental shift in its operation with digital at its center. Because of its bold digital move to level up its game and go ahead of its time, it continues to outperform its competitors even in the midst of COVID-19.
During the crisis, many companies tend to cling to their old ways of doing things. With confidence built on their past success, they choose to stay in their comfort zone and concentrate on what they have always been good at. If a strategy is outdated, however, it may in fact bring about an even greater crisis. Even big global companies have had costly failures because they chose not to step outside of their comfort zone.
On the contrary, there are companies that carefully observe how the world is changing and are not hesitant to start, or restart, from a zero base. They redesign their fundamentals, boldly throw away their past and pivot quickly enough to keep up with the pace of change in the world.
Nike, one of the most recognizable companies in the world, is a good example of successful future-focused business innovation. Believing that its digital transformation must not be merely about changing or expanding their sales channels, Nike underwent a fundamental shift in its operation with digital at its center. Because of its bold digital move to level up its game and go ahead of its time, it continues to outperform its competitors even in the midst of COVID-19.
“Change must first come from within ourselves.
Look at the world from a digital perspective.”
Look at the world from a digital perspective.”
A willingness to change is the key to the successful reshaping of our business fundamentals. It changes the way we think, drives us to move and in the end, brings us new opportunities. Let's first look at the world from a digital perspective and redesign our strengths, competencies and strategies. By doing this, we will be able to overcome the crisis and find new opportunities therein.
In 2020, we put our efforts together to objectively examine the crisis that faced us and to get through it. This year, we will make real changes, together from within. The digital world is inevitable for all of us. We will face up to the digital wave and focus on going ahead of the competition as the market leader of the present time. We may stumble and fall along the way due to unforeseen challenges. However, we will learn from both failure and success, and our efforts will surely bear fruit in the end.
With the willingness to change, let us achieve a turnaround in 2021 and open up a new world of beauty.
Winning Together!
In 2020, we put our efforts together to objectively examine the crisis that faced us and to get through it. This year, we will make real changes, together from within. The digital world is inevitable for all of us. We will face up to the digital wave and focus on going ahead of the competition as the market leader of the present time. We may stumble and fall along the way due to unforeseen challenges. However, we will learn from both failure and success, and our efforts will surely bear fruit in the end.
With the willingness to change, let us achieve a turnaround in 2021 and open up a new world of beauty.
Winning Together!