Ch7. Many different types of Cushion - AMORE STORIES - ENGLISH
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2015.08.31
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Ch7. Many different types of Cushion

SPECIAL
COLUMN

Talking about AMOREPACIFIC's special Cushion technology and the innovation behind it

How Much Do You Know about the Cushion?

Chapter 7. Many different types of Cushion



The big thing now is cross-over style makeup which blurs the distinction between products by combining their advantages. The Cushion, which is applied by dabbing it on like a stamp, exemplifies this trend: it uses technology combined with makeup products such as blusher, eyeliner and highlighter to maximize their benefits. Customers love the IOPE AIR CUSHION® BLUSHER for its moist and glowing finish and simply adore the way the LANEIGE Watery Cushion Concealer perfectly fits the skin with the help of Cushion technology that have made it a must-have makeup item for women. In this chapter, we look into the many different types of Cushion – an icon of innovation.

★ BLUSHER ★

"Good to use with AIR CUSHION"

IOPE AIR CUSHION® BLUSHER was inspired by the way customers need to keep their skin looking moist and glowing even when a blusher is applied on top of AIR CUSHION®. AIR CUSHION® BLUSHER is a liquid type product that's formulated with Mineral Water XP to give the skin a cool sensation and create moist, vibrant makeup with a luminous glow.

▶ Benefits of IOPE AIR CUSHION® BLUSHER
- A Cushion blusher which makes the skin look moist
- Gives natural, gorgeous strawberry sherbet-like color
- Double functional product that's effective in whitening and protecting the skin against UV rays
- Simply dab with Ruby Cell Puff to get a great fit for the skin!

"Creates dewy and fresh looking color"

ARITAUM sugarball CUSHION blusher has a smooth creamy melt-in texture that gives dewy, fresh looking color. Plus, the Cushion puff helps create cute and charming makeup on the cheeks. It comes in four colors: Posy Pink, Milk Coral, Daisy Coral and Juicy Peach to give customers greater choice for their skin tone, with each fresh color giving a soft glow to the cheeks.

▶ Benefits of ARITAUM sugarball CUSHION blusher
- Fresh, dewy looking color that lasts all day long
- Creates vibrant looking apple zone with Mini Cushion Puff
- Cushion Puff gives well-blended color


★ Concealer ★

"Covers up any skin imperfections"

LANEIGE Watery Cushion Concealer is a new liquid balm type concealer that combines the benefits of two formulas: a moist liquid type and a balm type giving great coverage. This innovative liquid balm type offers great coverage with a moist finish and good fit for the skin to give double moisture sensation when used with the puff. Plus, it contains arbutin, effective in skin whitening, to brighten up blemishes when applied.

▶ Benefits of LANEIGE Watery Cushion Concealer
- Brightening effect to make blemishes fade away
- Gives a moist sensation with flocking puff that's best for delivering moisture to the skin
- Gives perfect coverage when used together with LANEIGE BB Cushion!


★ Highlighter ★

"Offers a natural glow to the skin"

LANEIGE Cushion Highlighter is a Cushion-type highlighter which gives the skin a natural glow. With highlighter base containing 30% luminous moisture and fine color-coated pearlescent particles, it creates a natural dewy radiance on the skin. Plus, the Cushion puff helps the moist textured luminous particles fit well on the skin and create a natural glow.

▶ Benefits of LANEIGE Cushion Highlighter
- Gives a real dewy glowing effect with moist-textured luminous particles
- Cushion puff helps the highlighter fit the skin perfectly
- Works best with BB Cushion


★ Tint ★

"With a glide-on texture and soft matt finish"

ARITAUM Wannabe cushion tint is a steady-selling beauty item launched in February 2013 in Korea. With over one million units sold in its first six months, ARITAUM Wannabe cushion tint was selected as a hit item by Powder Room (popular Korean beauty blog). It's a lip tint stick with a smudging Cushion to create various makeup looks.

▶ Benefits of ARITAUM Wannabe cushion tint
- Keeps the lips soft and matt on the outside and moist on the inside with a comfortable finish
- Gives even blending with a diagonal edge
- Cushion type that offers a natural gradation effect


★ Liner ★

"New advanced liquid gel liner"

HERA CUSHION LINER is a new advanced liquid gel liner that offers all the benefits of easy-to-use gel liner and liquid liner in one to create more definite looking eyes without smudging. The eyeliner uses technology for forming a thin film around the eyes to help it fit better on the skin and keep makeup look thin and well defined for longer with a single touch.

▶ Benefits of HERA CUSHION LINER
- Excellent fit for the skin to give sharper looking eyes without smudging
- Three colors for various eye makeup looks
- Easy to cleanse with lukewarm water


★ Sun care ★

"Protects delicate baby skin"

primera Baby Sun Cushion is an easy-to-use product that offers protection against the skin by simply dabbing it on. It has been an overnight sensation, achieving instant best seller status in the first month of its launch. With inorganic sunscreen agent providing physical protection rather than chemical protection, primera Baby Sun Cushion protects delicate and soft baby skin from UV rays to keep the skin healthy. Plus, the Cushion type package appeals to children and allows them to use the product enjoyably and with ease.

▶ Benefits of primera Baby Sun Cushion
- Easy-to-use design for mothers & a fun experience for children!
- Fast and simple sun care for the delicate skin of children
- 7-free system (free of synthetic fragrance, parabens and talc) for safe use


★ Hair ★

"Complete hair makeup with the Cushion!"

Ryo HAIR CUSHION is the first Cushion type hair makeup product made in Korea. It adds more natural color to a scalp that's thinning on top or with part bare hair to resolve the problems of thin hair and prematurely graying hair, while adding volume back to the hair. Unlike black powder and spray type product for concealing hair loss, HAIR CUSHION sits well onto scalp and hair without having to use an extra fixer and creates hair looking more voluminous and face looking sharp.

▶ Benefits of Ryo HAIR CUSHION
- Powder combined with the Cushion technology fits well to the scalp
- Waterproof type withstanding sweat
- Compact size that's easy to carry around in a pouch


There are many different types of Cushion, aren't there? We have published seven chapters of special columns on the Cushion. We look forward to the DNA underpinning the Cushion – an icon of AMOREPACIFIC Group's innovation – spreading across the group and leading to further success stories.

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