Ideal beauty in Korea is natural beauty, with all beauty principles learned directly from nature. Its long history of aesthetics continues through AMOREPACIFIC. Combining advanced science with natural wisdom passed down through 5,000 years, AMOREPACIFIC has created unique natural ingredients such as ginseng, green tea and camellia, as well as technological prowess to facilitate that.
Ginseng unique to AMOREPACIFIC has blossomed through its use in the leading global high-end Korean herbal medicinal cosmetics brand Sulwhasoo. Sulwhasoo First Care Activating Serum and Concentrated Ginseng Renewing Cream are enriched with ginseng and Korean herbal ingredients that are different from those of China and Japan. Such products are now spreading Holistic Beauty across Hong Kong, China, Taiwan, Thailand, the U.S. and Singapore.
Green tea has flourished through global luxury anti-aging skincare brand AMOREPACIFIC, while innisfree delivers clean energy learned from the pure Jeju Island. AMOREPACIFIC Time Response Collection is filled with the vital power that green tea offers for a true anti-aging care solution that rejuvenates the skin, while innisfree is making the dream of a happy and beautiful green life into a reality with its Green Tea line, which is full of the vital power obtained from organic Jeju green tea.
Flower ingredients and camellia have come into blossom with Mamonde, a brand delivering natural energy. First Energy Serum is packed with the energy obtained from one whole flower, while Total Solution Moisture BB Cream is in full bloom around the world beyond China, Japan and Thailand.
With roots that stretch deep into the time-honored wisdom of nature and humanity, as handed down from generation to generation over 5,000 years of history, AMOREPACIFIC brings Korean natural beauty into the flower of Asian Natural Beauty.

Korean women are proud to express themselves with their dynamic energy and pioneering beauty. Their passion and dynamic energy are the source of endless inspiration and can be seen throughout Asia and the world.
The sparkling beauty of healthy, vital-looking Korean women is achieved with LANEIGE, which delivers the glow of healthy, vital skin around China, Hong Kong, Taiwan, Singapore, Thailand, and Malaysia, the Philippines and all the way to Brunei through the essence its water science – Water Bank Moisturizing Cream, Water Sleeping Pack and lipstick line.
The dynamism of Korean women inspires the cheerful fun of ETUDE HOUSE in bringing the princess fantasy to life. With Precious Mineral BB Cream for clean, flawless skin with pearl-like radiance, ETUDE HOUSE sends forth the dynamic energy of K-beauty to young people in China, Hong Kong, Taiwan, Japan, Singapore, Indonesia, the Philippines and Malaysia.
And the passion of Korean women has led to the modern, Asian glam beauty brand HERA, and its muse, SEOULISTA. HERA ROUGE HOLIC SEOULISTA in passionate peach-toned pink brings perfection to beauty with the stylishness of the new global beauty icon – SEOULISTA.
AMOREPACIFIC brings distinctive Korean inner beauty shining through outer beauty for New Asian Energy Beauty spread worldwide.

An ethos of coexistence and harmony for mutual betterment combines Korean natural beauty and inner beauty together as one. Not only that, but it harmonizes the past and present, with Eastern and Western notions of beauty. It brings contrasting things together and makes Korean beauty into the new global beauty standard.

AMOREPACIFIC has taken root in the aesthetic consciousness of coexistence and harmony, spreading its branches and growing into a global company that harmonizes the East and West, including at the same time both tradition and modernity. The name AMOREPACIFIC itself represents coexistence and harmony, with all the creative works of AMOREPACIFIC containing the beauty of coexistence and harmony. Even today, AMOREPACIFIC works toward its future as Asian Beauty Creator by creating timeless beauty that harmonizes generations and global beauty to promote mutual growth of cultures.