#APG BRAND
2015.06.03
Ch4. A total hair cosmetic brand - mise en scène
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Introducing various brands of AMOREPACIFIC Group to help members better understand the group as a whole and foster a sense of belonging
A look at the different brands of AMOREPACIFIC Group
Chapter 4. A total hair cosmetic brand - mise en scène
AMOREPACIFIC Group has, in addition to its five global champions, many brands that are currently engaged in various fields, ranging from hair care to inner beauty, beauty foods and beauty devices. This year, News Square brings you the lowdown on the many brands of AMOREPACIFIC Group and the work they are doing to spread beauty across many different beauty fields.
The fourth article in the series, takes a look at 'mise en scène.'
The fourth article in the series, takes a look at 'mise en scène.'
A total hair cosmetic brand - mise en scène
mise en scène is a French word used to describe the artistic setup of a film. Just as filmmakers direct each scene with meticulous care to perfect the cinematic brilliance of the film they are making, mise en scène from AMOREPACIFIC is born to direct and create sophisticated hairstyles. Launched in 2000, mise en scène is a haircare brand that offers a wide selection of products, ranging from shampoos and conditioners through to hair styling products (serums, waxes, gels) and hair coloring products for both men and women.
Collaboration with Girl's Day, K-pop style icons!
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Hello Bubble album / members of Girl's Day in MV with their hair styled in line with the concept of the new products
mise en scène unveiled its collaboration with Korean girl brand Girl's Day with the launch of whole-new 2015 Hello Bubble Foam Color under the slogan: hairstyles that set you to perfection. With a music video for the new song Hello Bubble, mise en scène is at the forefront of trend-setting K-pop style. Members of Girl's Day in the video showcase four trendy hair colors using Hello Bubble Foam Color. If you have not seen the video yet, check out Hello Bubble by mise en scène and Girl's Day.
mise en scène Short Film Festival gives full play to imagination across genres
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A poster for the 13th mise en scène Short Film Festival held last year
Mention the brand mise en scène and one of the first things that comes to mind is the mise en scène Short Film Festival. Beginning in 2002, the mise en scène Short Film Festival has played a big role in discovering new, young directors with great potential, marking a renaissance in Korean film festivals. Unlike long films that require substantial investment and are the work of screenwriters, short films are the craft primarily of directors - and the mise en scène Short Film Festival provides young directors with the chance to showcase their talents through their short films. As the catchphrase - giving full play to imagination across genres shows, the mise en scène Short Film Festival categorizes short films according to their genre and features in order to bring audiences captivating films executed with both sensitivity and imagination. As a result, the festival has turned out many brilliant directors, including Director Yoon Jong-bin (filmography: Kundo, Nameless Gangster - Rules of the Time), Na Hong-jin (filmography: TheYellow Sea, The Chaser) and Kim Han-min (filmography: War of Arrows). This year, the mise en scène Short Film Festival is back, bigger and better than ever for the 14th time this coming June.
1. Perfect Repair line for extremely damaged hair
mise en scène Perfect Repair line amplifies haircare effect with its 7x oil cocktail formula that includes argan, camellia, marula and olive oil effective at restoring damaged hair. The full range comprises 9 items, each of which allows customers to style their hair without worrying about hair damage (shampoo, conditioner, treatment, nourishing ampoule, sleeping cream, serum, light serum, hair CC ream and hair mask pack).
The Perfect Serum surpassed sales of over ten million units last December, becoming a national sensation. Have you tried it yet?
2. Curling Essence 2X for voluminous hair
Curling Essence 2X is a product that keeps hair curly and bouncy for voluminous hair. It is highly recommended for those preferring big, bouncy curls.
An event for global members of AMOREPACIFIC Group!
Do you want to try mise en scène products? Write down the product that you'd like to try and why you want it in the comment section below. We will pick five entries and send each Curling Essence 2X.
(Only global members of AMOREPACIFIC Group are eligible to participate in this event)
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