Ryo is the first Korean herbal medicine-based shampoo brand of AMOREPACIFIC launched in 2008 with the principle to keep the scalp in good, well-balanced condition through control and harmony of yin (negative) and yang (positive) energy. Regarded as the fruit of long-term research on Korean herbal medicine and hair loss of our R&D Center, Ryo is born to revive the origin of Korean beauty and bring out the healthy beauty of women with luxuriant hair. In the 2000s, more and more people both in old and young age groups experienced hair loss and the concept of the shampoo changed from a product for the whole family to a personal-care product to use depending on the scalp and hair conditions of specific individuals. Additionally, Ryo of AMOREPACIFIC captured such a trend and introduced a range of products specific to hair concerns, for example, hair loss, hair damage, dandruff and itchy scalp.

Ryo grew into a mega brand after recording over KRW 100 billion in annual sales in only 3 years after its launch. It still maintains a large presence in the Korean Korean herbal medicine-based shampoo market with a market share in 2013-2014 as high as 47%. Plus, Ryo has been actively opening stores in duty free shops nationwide in line with increasing demand of global customers. Starting with its first official store in Dongwha Duty Free in February 2014, Ryo opened the online store in Shilla Duty Free Shop in June 2014, as well as in Lotte Duty Free Shop in Sogong-dong and Jeju Island in July and August of the same year. It now operates a store in 12 duty free shops in Korea and in Changi Airport, Singapore for its global customers.

Ryo will hold a brand launching event on May 21 to herald its expansion into China. It has elevated its profile in China since it made the first debut in Chinese home shopping, on and offline channels and through this event, it will announce its official launching in China. Ryo plans to gather steam with its best-selling Jayangyoonmo line and bolster its presence as a Korean leading oriental medicine-based shampoo brand.

Its flagship Jayangyoonmo line is specially designed to take care of scalp and treat hair loss problems. Jayangyoonmo line offers professional, distinguishing hair care solutions for different scalp types. It has blossomed from the love from customers and has continued to evolve since it was first launched back in 2009. In particular, it treats the underlying cause of hair loss with herbal ingredients such as licorice root, biota seed and gold to prevent hair loss and thicken the roots of hair.