Ch1. About the Columnist - AMORE STORIES - ENGLISH
2015.02.02
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Ch1. About the Columnist

SPECIAL
COLUMN

The column section written by experts

Beauty of Korea and China Told by a Plastic Surgery Specialist

Chapter 1. About the Columnist


Dr. Lee, Eun-jung, MD, PhD, Lee Jung Natural Plastic Surgery Clinic
Specialist in Plastic Surgery, M.D., and LL.M.


Adjunct professor, Yonsei University Medical Center
MMed, Yonsei University (1989)
M.D., Yonsei University (1997)
LL.M., Korea University (2002)
Adviser for medical disputes, Korea Consumer Protection Board
Adviser for eye and nose health, J-healthcare (cyber clinic) of Joongang Ilbo
President, Seoul Medical Tour (2008 ~ Aug. 2010)

Appeared on many broadcast programs (TV and radio). Covered by press. Published papers.

In News Square, Dr. Lee Eun-jung, director of Lee Jung Natural Plastic Surgery Clinic, will help us compare beauty in Korea and China. Welcome to this candid story of beauty in Korea and China from the perspective of a specialist in plastic surgery!

Introducing semi-permanent PMMA filler in Korea

Dr. Lee with Dr. Lemperle, the developer of PMMA filler
At present, semi-permanent fillers containing PMMA are widely used in plastic surgery hospitals in Korea. Artefill, which is imported and supplied by AESTURA, a family of AMOREPACIFIC Group, is a product that uses PMMA. In 1996, a German plastic surgery doctor developed a semi-permanent filler for cosmetic purposes, and Dr. Lee first brought it to Korea.
Cleviel is a product developed by AETURA that, unlike semi-permanent fillers, is a short-term filler. Dr. Lee rates the efficacy of Cleviel and Artefill highly, and he recommends Cleviel to other plastic surgery hospitals, as he was injected with it himself.

Growing number of Chinese medical tourists

With the spread of Hallyu (the Korean cultural wave), the number of Chinese tourists who visit plastic surgery hospitals in Korea has grown. While this trend is positive, there has also been an inevitable rise of plastic surgery failure cases. This is because some Chinese patients pay lots of commission to brokers and receive surgery from inexperienced doctors, rather than receiving treatment from experienced skillful doctors, as they would rightly have expected. This ghost surgery issue occurs with foreign patients more frequently than with domestic ones, with the result that there is a growing number of Chinese patients who are suffering from the adverse effects of plastic surgery. To address this malpractice, Dr. Lee established the Korean Society of Cosmetic Plastic Surgery to break down wrongful medical practice and maintaining true Hallyu cosmetic culture. He has since helped Chinese patients suffering from the adverse effects of cosmetic plastic surgery. He has even enlisted Chinese lawyers for support.

Need to establish true cosmetic culture in Korea

The Chinese cosmetic market is similar to the Korean market 25 years ago. At that time, there were not many specialists in plastic surgery in Korea and unqualified doctors who learned a smattering of cosmetic plastic surgery techniques from countries such as Japan made scores of patients suffer from adverse effects. At present, China is in a similar situation. As the plastic surgery specialist system has not been properly established in China, many patients come to Korea to receive cosmetic plastic surgery, but some of them suffer from disadvantages caused by brokers. In addition, although many Korean doctors currently work in China, most of them are general practitioners, rather than plastic surgery specialists, and some of them are said to be causing problems in China, as they tend to shirk responsibility whenever a problem occurs. Many specialists, including Dr. Lee, are working hard to fix these problems.

Dr. Lee urges all members of AMOREPACIFIC to know AESTURA, a supplier of high-quality semi-permanent filler.

Although Artefill, imported and supplied by AESTURA, a family of AMOREPACIFIC Group, is a safe and natural product that creates a self-collagen building response and is the only filler product to be approved by the US FDA, its market share remains minimal in Korea due to Artecoll being imported from Europe. Developed by the same person, Artecoll is wrongly assumed in Korea to be the only product to meet the strictest US FDA requirements, even though it in fact only acquired European certification. This is because of the way it has been marketed this way and, as a result, come to dominate the market for a long time. The fact remains though, that it simply isn't true.
Dr. Lee specifically delivered his message to AMOREPACIFIC Group, the best beauty company in Korea and the best brand in China. "All members of AESTURA, as well as AMOREPACIFIC Group, should be acutely aware that really good filler products are currently supplied by AESTURA," he noted, when explaining the reason and goal of his new column for News Square. In his column, Dr. Lee will introduce interesting knowledge about cosmetic plastic surgery that is rich in specialist insight. Here's hoping you enjoy his articles.

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