IOPE recently took its Cushion Solution Tour to the Intime Department Store in Hangzhou, Parkson Department Store in Shanghai and Jinying Department Store in Yangzhou, all of which were a tremendous success. This tour is designed to strengthen the presence of IOPE AIR CUSHION through comprehensive on/offline promotion in China. It will be carried out in seven department stores across six cities by August.

Engaging customers around a central theme of Find the Cushion Right for Your Skin using Cushion Solution Machine, the tour heightened expectations and customer engagement through pre-events, including Weibo/WeChat upload, sharing information via online communities and PR messages from local opinion leaders. The tour offers local customers an opportunity to take part in Find the Cushion Right for Your Skin online and get a lucky draw coupon for testing and purchasing the cushion in store. Customers were also very excited about the live broadcast of the tour and makeup show that took place as part of the tour.

This large online-to-offline tour lasted 18 days around China, with 5,139 customers attending, giving it a record 198% increase in sales over the same period last year. It also achieved the remarkable record of over 300,000 WeChat followers thanks to 31,315 new followers.

IOPE will now bring the tour to more four cities (Chengdu, Chongqing, Shanghai and Changchun) this month. Please give your support and encouragement to IOPE as it works to give more customers across China the chance of a brand experience.