Amorepacific’s makeup brand for Gen Z men, BeREADY, selected Korean singer Simon Dominic as its new brand ambassador.

Simon Dominic is Korea’s hip hop fashionista, who appeals his handsome look along with carefree, trendy style. Recently, he received huge spotlight and love from fans attempting the new genre of ballad in MBC’s entertainment program, Hangout with Yoo. Simon Dominic’s unique and unrivaled image has been selected as the new face of BeREADY, a brand leading the men’s makeup market.

BeREADY released its first ad video along with the announcement of selecting Simon Dominic as its new brand ambassador. The product unveiled in the video is ‘Level Up Foundation,’ which is the brand’s steady selling product after ranking no. 1 in men’s base makeup category by 2020 Hwahae Awards. BeREADY’s Level Up Foundation comes in five different colors ranging from very bright tone to dark tone, offering natural coverage for all skin tones. The product delivers light texture, refreshing feel as well as a 24-hour lasting effect, making it a beloved product for men.

BeREADY’s new brand ambassador Simon Dominic will be unveiling various BeREADY product photoshoots starting with the key product ‘Level Up Foundation’ ad.

BeREADY ‘Level Up Foundation’ is available at Amorepacific Mall, Naver Smart Store, online malls, as well as offline Olive Young stores.