In November, ARITAUM opened its first store in Focus Plaza in LA and its second store in Litchfield, New Jersey. 

ARITAUM’s two latest global stores represent the same brand image and SI (Store Identity) as its stores in Korea. However, in the global stores, customers are able to meet not only IOPE, LANEIGE, Mamonde, HANYUL, but also ‘Sulwhasoo’ which is not offered in the Korean ARITAUM stores. Moreover, ARITAUM global stores aim to become ‘total beauty shops’ that showcase extended beauty categories, including makeup, to increase their appeal with local customers. 

The opening of ARITAUM global stores marks a significant start in ARITAUM’s pursuit of global recognition as part of its challenge to be the global No.1 beauty retail brand shop.