AMOREPACIFIC China (APC) provided the digital marketing program for BMs, CPR Team and social media agencies (Weibo, Weixin) on September 17 (Thursday).

20 members, including BMs of seven APC brands, social media channel managers and operational agencies, took part in the program, which is prepared to enhance the digital marketing capabilities of members in line with the wide use of social media channels in marketing and promotional events run by AMOREPACIFIC China and the increasing interest shown by Chinese customers in social media channels. This program had a particular focus on ADAM (AP Digital Asset Management), personal information protection policy governing use of social media channels, the protection of intellectual property rights for contents and reviews of written advertisement.

Members of APC commented after the program that it was a great chance to learn how to use ADAM for effective social media marketing and understand the nuances of complex intellectual property law and advertisement law for safe and secure use of social media contents.