AMOREPACIFIC and Sulwhasoo opened a pop-up store in Hong Kong to bring customers “the Best of Luxury Beauty from Korea.” The two luxury brands came together to organize a week-long promotional event hosted at Tsim Sha Tsui’s leading luxury fashion, beauty and lifestyle retailer Lane Crawford (Harbour City), where many shoppers visited the pop-up store, which had been conveniently located near the entrance of the shopping mall. 

Customers lined up on opening day to be the first into the store and finally meet the two brands. Both AMOREPACIFIC and Sulwhasoo presented specially arranged packages, targeting customers shopping for the Christmas and holiday season. The most popular item during the pop-up store event was “the Best of Luxury Beauty from Korea” set, which was the flagship set for this event. “The Best of Luxury Beauty from Korea” had been arranged in collaboration with Lane Crawford and contained an assortment of the most popular AMOREPACIFIC and Sulwhasoo products in Hong Kong.

In Hong Kong, AMOREPACIFIC and Sulwhasoo have put together a special gift set for the Christmas and holiday season to help customers give a token of their love and gratitude to friends and family members. Customers have shown tremendous interest in this product. Here’s hoping that there will be more interest in “luxury beauty from Korea” through this pop-up store operation in Hong Kong, not only from local patrons, but also from overseas tourists visiting Hong Kong.