On December 6(Friday), Amorepacific and Lazada Group launched their first-ever new retail concept store at Funan in Singapore. The new AMORE Store x Lazada blends online-to-offline (O2O) shopping elements, delivering a seamless customer experience from browsing and sampling products to purchasing and fulfillment, guaranteed to make every interaction a delightful one.

AMORE Store x Lazada is a new retail concept store, which means novel O2O experiences and technologies will be constantly introduced to enhance the shopping experience. These include plans to bring in professional Korean make-up artists to conduct exclusive beauty workshops based on the latest K-Beauty trends, and new technologies that will allow customers to analyse their skin types and better understand skincare products to suit their needs.

Amorepacific is dedicated to creating unique brands to suit the varying needs of consumers with different lifestyles. With a stable of over 20 brands in Korea, the new O2O concept is the ideal platform to introduce brands that have yet to launch in Singapore, so local consumers can experience and purchase the products with ease and convenience.

“The O2O store is an exciting step forward for Amorepacific as we explore this first-of-its-kind retail concept for a beauty company in Singapore, reflecting our values to constantly innovate and be open to new ideas. Working with our key eCommerce platform partner Lazada, where our incumbent brands have been achieving highly positive results, this collaboration further deepens
our partnership and takes it to new heights,” said Lysan Chew, the head of Amorepacific Singapore.

AMORE Store x Lazada will feature 11 brands from Amorepacific’s portfolio, including popular names such as Sulwhasoo, LANEIGE, ETUDE HOUSE, innisfree and Ryo, as well as six new crossborder brands – eSpoir, IOPE, HANYUL, EASY PEASY, Bro&tips and RAREKIND, which will be making their Singapore debut at the store, direct from Korea. The selection has been curated based on their popularity in Korea and the trends and preferences of Singapore consumers. This is also the first time Amorepacific is housing 11 of its brands under one roof in Singapore.

With the online LazMall flagship store mirroring the product range of the offline store at Funan, shoppers can browse the full AMORE Store x Lazada assortment on the Lazada app, or choose to visit the offline store to experience the products for themselves and seek advice from trained beauty consultants. In the offline store, customers have the option of scanning the product QR code via the Lazada app, which will bring them to the corresponding product page on LazMall for immediate purchase.

All payment transactions are via the Lazada app, which means purchases can either be completed in-store or in the comfort of one’s home. Customers can choose to bring home their purchases on the spot, arrange for in-store pickup, or have the purchases delivered to a chosen address at their convenience.