On April 10th, led by ultra-popular Korean pop singer Hwang Chiyeul, over 3,000 runners gathered at the Shanghai Oriental Sports Center to kick off the inaugural “AMOREPACIFIC Woman Health Charity Run” (aka the “Mori Run”). During the event, AMOREPACIFIC China donated RMB 8 million to “AMOREPACIFIC Women’s Fund”, a charitable foundation under China Women’s Development Foundation (CWDF). The donation was targeted to support the prevention and treatment of the two major cancers (breast cancer and cervical cancer) for Chinese women, as well as the improvement of public awareness of such fatal diseases in China.

Hwang Chiyeul also took part in the charity run as a star volunteer and further ignited the enthusiasm of all the participants. “I run a lot during my leisure time to stay fit. Participating in the Mori Run is intended to raise more attention to women’s health, which makes running much more meaningful.” Hwang said with his signature gesture, “I hope everybody had fun in the race. Meanwhile, the love embodied by this event will spread to general public.”

Experiencing the refreshing and energetic run Korean style

Mori Run is a charitable event focusing on women’s health initiated and organized by AMOREPACIFIC, Korea’s largest cosmetic company, and endorsed by CWDF. All registration fees paid by the race participants would be donated to “AMOREPACIFIC Women’s Fund”.

This inaugural charity run impressed the runners with its fresh and energetic Korean style. In addition to the considerate on-site services and professional safety maintenance, each participant received an elegant runner’s kit that includes products of AMOREPACIFIC’s star brands. Spirited cheerleaders were lined up on the route to cheer up the runners with Korea-style rhythmical drumbeats. A post-race party highlighted by Hwang Chiyeul’s performance marked an exclamation point of the whole event and gave all the fatigued runners more unforgettable memories.

In order to spread the goodwill of the event, Mori Run also initiated an online campaign at “Rejoice Sport”, an online Chinese fitness community app on smart phones. During the past week, over 3,300 runners nationwide shared the enthusiasm and values by running in their own hometowns and accumulated a total mileage of 41,437 kilometers.

Emphasizing the prevention and treatment of the two major cancers for women

At the post-race party, all the participants witnessed an important moment – Charles Kao, President of AMOREPACIFIC China, donated RMB 8 million to the “AMOREPACIFIC Women’s Fund” under CWDF on behalf of the company.

At the donation ceremony, Mr. Kao expressed gratefulness to all the participants, “Caring for women has always been an essential objective for AMOREPACIFIC to demonstrate its social responsibility. This year, we have officially tied up with CWDF to focus on the prevention and treatment of breast and cervical cancer for women. During this event, we received active support from the non-profits, our own employees and every single participant of today’s Mori Run. We feel very touched and encouraged to further dedicate our efforts to providing necessary aid for more women who are in great need of immediate medical help."

Zhen Yan, Deputy Director of the Committee for Social and Legal Affairs of the Chinese People’s Political Consultative Conference (CPPCC), former Vice-Chairman and Secretary of the All-China Women’s Federation (ACWF), Vice President of CWDF, also attended the event. She praised AMOREPACIFIC’s long-term devotion to improving women’s health conditions in China, and also called for more people to join in this charity cause. She remarked, “Reducing the harms of two major cancers for women requires the rise of public awareness, as well as the continuous participation and support from various parties in the society. We believe the creation of the ‘AMOREPACIFIC Women’s Fund’ will accelerate this process and create a better societal atmosphere.”

The primary source of the 8 million RMB donation is from AMOREPACIFIC China’s own capital. It also includes RMB 2.26 million from the month-long joint charity sales in the past March of the company’s seven leading brands, including Sulwhasoo, LANEIGE, Mamonde, innisfree, ETUDE HOUSE, Ryo, and IOPE, as well as the registration fees of the Mori Run. The fund will be mainly used to support the free screening of breast and cervical cancer as well as the post-surgery rehabilitation of female patients in China’s under-developed regions and regions with a high occurance of the “two cancers”, in order to deliver health, beauty and confidence into women living in those regions.