- Recognition in the Space Communication category for 'Arita Typeface Exhibition' and 'Bukchon Perfumer House'
- Packaging Design category award for 'AP Beauty's Prime Reserve Line'

Amorepacific has proudly secured three prominent awards in the Brand & Communication category at the 2024 Red Dot Design Award. The accolades include recognition for the 'Arita Typeface Exhibition' and 'Bukchon Perfumer House' in the Space Communication category and for 'AP Beauty's Prime Reserve Line' in the Packaging Design category.

The 'Arita Typeface Exhibition,' honored in the Space Communication category, showcases Amorepacific's ongoing dedication to typography and cultural initiatives. The exhibition features interviews with seven designers involved in creating the 'Arita' typeface, offering visitors an insight into the development process. The exhibition has been praised for its engaging and accessible interactive programs that cater to an international audience.

'Bukchon Perfumer House' is an exhibition highlighting Amorepacific's fragrance heritage and its commitment to genuine research. Set in a remodeled 1960s Western-style house, the space allows visitors to experience the perfumer's research environment firsthand. The exhibition also presents a chronological display of Amorepacific's fragrance ingredients, reflecting over 70 years of research. The space is authentically recreated using equipment from actual research laboratories and factories, providing a tangible connection to the company's storied past.

In the Packaging Design category, 'AP Beauty's Prime Reserve Line' received acclaim for its innovative approach. This high-performance, luxury skincare collection by 'AP Beauty' centers on total anti-aging solutions. The 'Liquid Diamond' formula inspires the design concept, which penetrates deeply to enhance skin transparency. The packaging is distinguished by its black and gold palette, featuring a cap design that encapsulates the essence of 'Black Diamond.' When combined with the container, the black droplet design symbolizes the purity of 'Liquid Diamond.'

The Red Dot Design Awards, organized by the Design Zentrum Nordrhein Westfalen in Germany, are recognized as one of the top three design competitions worldwide, alongside the iF Design Award and the IDEA in the United States.