AMOREPACIFIC was ranked 28th on the list of the World's Most Innovative Companies, as selected by the American business magazine, Forbes.

Of particular note, Forbes introduced the story of AMOREPACIFIC in the article titled How South Korea's AmorePacific Became One of the World's Most Innovative Companies. It heralded the Cushion of AMOREPACIFIC as its latest innovation. It also drew attention to the fact that since it launched the IOPE AIR CUSHION in 2008, a range of Cushion compacts have been manufactured by 13 other brands and have begun to surface in the market. As a result, AMOREPACIFIC, as the patent holder for this proprietary Cushion technology, is taking legal action for patent infringement against other Korean and global brands who have released their own version of the technology. In addition, Forbes ranked AMOREPACIFIC at the top of its list of Asia's Fab 50 Companies and mentioned that it is continuing with its strong growth in China thanks to the Korean Wave – a phenomenon involving Korean pop culture which has been captivating Asia since the 2000s.

Meanwhile, the American automotive manufacturer Tesla Motors ranked at the top spot and China’s leading IT service provider Baidu (11th), Amazon (8th), Netflix (27th), Starbucks (45th), Coca-Cola (81th) and Estee Lauder (84th) also made it onto the list.

This Forbes list acts as proof that AMOREPACIFIC continues to discover new engines for its future growth through consistent efforts to innovate. We hope that AMOREPACIFIC grows beyond a company that looks back on its 70-year-old heritage and becomes a Great Global Brand Company that will someday top the Forbes list. We ask for you to come along with AMOREPACIFIC as it continues on its journey of upholding beauty excellence throughout the world.


* To read How South Korea's AmorePacific Became One of the World's Most Innovative Companies, click here!