Part 1.
Pacific Pharma Creates a Derma Brand

"How Well Do You Know Derma Cosmetics?"
While the term is quite familiar now, it was virtually unheard of when Pacific Pharma was established in 1982. AESTURA's unique identity stems from Pacific Pharma's pharmaceutical heritage, dermatological research conducted with skin experts for sensitive skincare, and its distinctive derma production system controlled by derma masters. Like its etymology related to "estuary," AESTURA represents the confluence of Pacific Pharma's heritage and research capabilities with Amorepacific's cutting-edge skin science.

Amorepacific's passion for derma cosmetics has deep roots. The company began by approaching skincare through pharmaceuticals, constantly exploring ways to improve skin health while minimizing irritation. From 1982 to now, years of research have transformed AESTURA into an increasingly solid and trustworthy brand.

Part 2.
United by Their Real Passion

"Our Passion and Dedication are Second to None!"
The third episode of From Pacific to Amore features AESTURA team members united by their love for the brand. The protagonists are Yujin Jung from the AESTURA MC Team, Junghwan Kim from the GTM Team, Soyeon Park from the BM Team, and Division Head Unseop Lim. Their roles span global communications, domestic channel strategy planning and operations, and product development and planning. While their responsibilities differ, their passion for AESTURA brings them together as one.

They demonstrated their enthusiasm by efficiently answering quiz questions about Amorepacific and derma brand history, having thoroughly prepared beforehand. During the O/X quiz, they confidently explained their choices, proudly displaying their brand knowledge. In the following subjective question, all three participants provided answers without hesitation.

Perhaps due to this team passion, AESTURA has cultivated a strong base of devoted customers who rarely switch to other brands once they discover AESTURA. The ambitious brand seeks to reach more customers who find derma cosmetics challenging.
To this end, Junghwan Kim shared his commitment: "By communicating Amorepacific's derma values and philosophy more simply and comfortably, we can secure more loyal customers." The team hasn't forgotten their bold aspiration to become the top derma brand and the leading global beauty brand beyond skincare.

Part 3.
Substantive Skin Science, Amorepacific Heritage

"Trust and Authenticity - That's Our Greatest Strength."

AESTURA team members shared their thoughts on the heritage that connects from the Pacific to Amore. Soyeon Park from the BM Team spoke of "Trust," emphasizing that building customer trust is crucial given AESTURA's user base. She explained that satisfying customers with sensitive skin concerns requires developing reliable products, which ultimately become AESTURA's asset and create loyal customers.

Junghwan Kim from the GTM Team chose "New Challenges." He explained that Amorepacific has consistently grown through new challenges, and AESTURA likewise has evolved through continuous innovation - from its unique position as a hospital-exclusive cosmetics brand to its current expansion as a global brand.

Yujin Jung from the MC Team described it as "Substance." This substance is evidenced by AESTURA's collaboration with 40 dermatology experts from leading Korean hospitals across seven advisory research groups, sharing deep insights from clinical settings and jointly addressing various skin concerns. These tangible efforts have accumulated to earn customer trust.

Finally, Division Head Unseop Lim emphasized "Sincerity Toward Customers." Having long observed customers whose sensitive skin affects their daily lives, he believes the top priority should be profoundly understanding customers and creating optimal solutions.

Following its 2023 launches in Japan, Vietnam, and Thailand, AESTURA is preparing for its 2025 debut in Sephora, USA, followed by launches in Australia, Canada, and the UK. European expansion is also planned. The brand aims to make derma cosmetics more accessible while growing its loyal customer base. AESTURA aspires to elevate K-beauty's status by becoming the leading derma brand and the world's top skincare and beauty brand. We are on to creating our derma masterpiece with pride!