HOLITUAL has launched its high-end total slow-aging cream, the "HOLITUAL Ultra Nourishing Advanced Cream." In designing this product, we sought to reflect current luxury market trends while embodying our brand's design language and values. Throughout the design process, we carefully considered the sculptural harmony of the applicator to convey HOLITUAL's distinctive sensory ritual. As a result, we achieved a form that delivers visual beauty and provides a refined and nuanced user experience in daily life. Here, we share our journey of creating a ritual that meticulously considers even the smallest moments in our customers' daily lives, offering them an elevated lifestyle experience as a home aesthetic brand.

HOLITUAL's brand logo and symbol are composed entirely of symmetrical elements. The HOLITUAL logo represents harmony between thin and bold lines, straight lines, and curves. The brand symbol achieves sculptural balance through a symmetrical interpretation of the letters H, O, L, and I from the logotype.

The product design similarly incorporates design elements that reinterpret the language of balance and harmony. The gracefully curved cap and the container's clean, straight lines convey HOLITUAL's balanced values. The overall color scheme features white and gold as primary colors, expressing modern luxury.

While designing the Ultra Nourishing Advanced Cream, we explored forms that would express the values of 'balance' and 'harmony.' This involved careful examination of various curved elements and proportions.

In the initial design phase, we explored diverse lines ranging from low-center-of-gravity forms to more voluminous shapes and even proposed jewelry box-like designs incorporating the brand symbol. This approach aimed to express both practical utility and aesthetic value.

We also carefully considered post-processing elements, enhanced completeness through combinations of texture, finish, and color, and thoroughly examined methods of expressing the logo and symbol to achieve the right level of sophistication.

This process transcended mere functionality; it aimed to capture the brand's emotional significance and depth, honestly conveying HOLITUAL's holistic approach to beauty.

HOLITUAL's concept of beauty involves harmonizing physical, mental, and emotional well-being to deliver a holistic beauty experience. The Ultra Nourishing Advanced Cream embodies this philosophy through its design, incorporating the value of harmony through an aesthetic approach.

The most distinctive aspect of this cream's design is its emphasis on aesthetic form through symmetrical curves, creating an object d'art. While existing lines conveyed contemporary images through the harmony of straight and curved lines, this new luxury cream achieves refined beauty through naturally elegant symmetrical curves. The flowing, smooth curves evoke natural sculptural beauty, expressing HOLITUAL's holistic values.

While maintaining HOLITUAL's heritage colors of gold and white, this new cream emphasizes white to convey refined luxury. The minimalist ring decoration on the product's front adds a modern premium sensibility while expressing restrained beauty. These details reflect contemporary design aesthetics, achieving maximum effect through minimal decoration. Furthermore, the matte texture, which softly absorbs light, offers users a sense of tranquil luxury and is designed to appeal to visual and tactile senses.

Finally, we maximized emotional value through a layout emphasizing negative space, placing the logo on the cap's front and the product name on the container's front. This design transcends mere information delivery to express feelings of spaciousness and serenity.

HOLITUAL is a home aesthetic brand that draws inspiration from estheticians' expertise. It offers products and sensory-effective rituals that enable professional-level results in the comfort of home. Each HOLITUAL product presents its unique beauty ritual.

The Ultra Nourishing Advanced Cream was designed with a unique applicator to provide a distinctive skin ritual that promotes circulation after applying the formula. This applicator, conceived as a tool to enhance the value of home care time, underwent various sculptural revisions to align with the brand's unique philosophy. We aimed to present customers with a complete aesthetic experience while using the product. We invested considerable thought and meticulous design effort into perfecting the moment when the applicator is revealed upon opening the product.

The final applicator design was achieved by sculpturally expanding details from the brand symbol. We incorporated wave-like lines that consider both aesthetic appeal and massager functionality. The resulting ridges enable precise massage of specific facial areas. Through this sensory ritual, we transformed the act of applying skincare from a meaningless daily routine into precious moments of self-focus and beauty cultivation.

Additionally, we developed a half-moon spatula for easy product dispensing. The spatula's design maintains a symmetrical structure that is in harmony with the overall product design. The container, applicator, and spatula were designed to create a unified scene: each tool and the formula work together to maintain high quality and deliver a consistent beauty ritual.

We hope the Ultra Nourishing Advanced Cream becomes more than just a beauty product - a meaningful offering that provides a professional-level home aesthetic experience and time to focus entirely on oneself.