Sulwhasoo, the global luxury beauty brand dedicated to the pursuit of Holistic Beauty, unveils its new global campaign for Concentrated Ginseng Rejuvenating Cream, centered on the theme: 'Skin Longevity Powered by Ginseng.'

Through its sixty-year legacy of scientific inquiry into ginseng, Sulwhasoo has continually refined its proprietary bioconversion technology, a sublime innovation that sustains healthy, beautiful skin over time. This campaign seeks to articulate the brand's core philosophy: the pursuit of beauty realized through the skin's inherent power of self-renewal.

Commencing this September in China, Sulwhasoo will host a series of 'Skin Longevity Powered by Ginseng' themed events for customers and media across key global markets, including Korea, Thailand, and the United States. Within each country, a diverse array of immersive programs has been curated to allow attendees to experience firsthand the efficacy of both Sulwhasoo's ginseng science and Concentrated Ginseng Rejuvenating Cream, aiming to deeply impart Sulwhasoo's unique narrative to participants.

As Sulwhasoo's signature luxury anti-aging cream, 'Concentrated Ginseng Rejuvenating Cream' is the crystallization of ginseng research, designed to awaken the skin's innate power of self-renewal. This cream, a testament to Sulwhasoo's sixty-year journey, masterfully combines proprietary ginseng ingredients with advanced dermatological science, embodying the brand's core value of preserving the skin's health and beauty over the long term. Human clinical study outcomes have demonstrated that improvements in wrinkles and resilience are sustained even seven days after discontinuation of use^¹, attesting to its ability to foster high-density skin that replenishes and self-sustains its own resilience.

1) Based on a clinical study conducted on 33 women aged 35-55, from October 14, 2024 to December 2, 2024