AMOREPACIFIC has been awarded the 2014 Thea Awards for its corporate museum and experience center ‘Story Garden’ on Tuesday, November 18th.

Created by Themed Entertainment Association (TEA) in 1994, the Thea Awards is an internationally recognized award that annually honors excellence within themed entertainment industry. AMOREPACIFIC STORY GARDEN acclaimed ‘Outstanding Achievement’ this year for demonstrating creative concepts and innovative design that presents full, compelling experiences of the corporate brand and history.

Situated inside AMOREPACIFIC’s Osan Beauty Campus STORY GARDEN opened last year in celebration of the company’s 68th anniversary. The venue takes camellia, the floral ingredient that became the company’s foundation, as the main concept and creatively showcases the company’s trail of finding true beauty from past to present. Organized around three central elements—story, special design, and on-site experiences— the STORY GARDEN stages visual art pieces and video works that walk through the history of the company and provides interactive experience zones for visitors. 

“We are pleased with TEA’s announcement today. AMOREPACIFIC has strongly believed that beauty has the power to transform the world, and that belief is engraved in every corner of the Story Garden. We hope STORY GARDEN continues to be an interactive space in which customers can create their own experiences of beauty through our past, present and future,” said Suh Kyung-bae, Chairman & CEO of AMOREPACIFIC Group. 

TEA officially announced the recipients of 2014 Thea Awards on Tuesday, November 18th, and the new slate of recipients includes “it’s a small world” performance at Disneyland, Chimelong Ocean Kingdom in Zhuhai (China), and Diagon Alley at Universal Orlando Resort (USA). The 21st Annual Thea Awards will be formally honored in March 2015 at the Thea Awards Gala in Anaheim, California.