Amorepacific opened a new shop named AMORE STORE Hair & Body on April 26, where visitors are able to come and experience the personal care goods including shampoo and body wash. Located in EMART Jayang, Seoul, the store is designed to share the eco-friendly value while customers experience a range of products and relax at the shop.

Equipped with a large washstand and hair dryer, AMORE STORE Hair & Body invites customers to freely experience products from Amorepacific’s hair and body care brands including Ryo, mise-en-scene, LABO-H, HAPPY BATH and Skin U. They can find the perfect scent for themselves through the Scent Atelier, which offers 43 types of scents of HAPPY BATH made in collaboration with professional perfumers. They can also try some of the premium hair care products offered by Amorepacific in Home Salon section. In addition, LABO-H provides a 30-second test for hair loss and spray type hair treatment service while mise-en-scene offers its professional line, Salon 10, which is being introduced for the first time.

AMORE STORE Hair & Body also features a Refill Station in a bid to be more eco-friendly. It currently offers the content of 10 products including mise-en-scene and HAPPY BATH brands’ shampoo and body wash. A dedicated clear refillable bottle made from recycled plastic (PCR PET) can be reused at the shop and customers can get the product they need at a more reasonable price. Materials made from empty cosmetic bottles are used for floor finishing and plants at the entrance adds to the eco-friendly value to the shop.

"With our customers at heart, Amorepacific will continue with its best efforts to deliver experience, relaxation and eco-friendliness to our customers," said Youngwoon Lee, the head of Amorepacific Daily Beauty Unit.