'The LANEIGE Show' will roll out simultaneously across 19 regions worldwide starting this January. The campaign centers on the message "Water Bank is the Answer," highlighting the exceptional moisturizing benefits of LANEIGE Water Bank Cream Moisturizer. Through this initiative, the brand aims to showcase its optimal solution for strengthening the skin barrier and maintaining hydration.

The campaign features LANEIGE Global Ambassador Sydney Sweeney in three distinct roles: a charismatic show host and two contestants - 'Syd,' with her endearing nerdy charm, and 'Sweeney,' exuding cool sophistication. Campaign videos and special promotional offers will be available through LANEIGE's official social media channels.

LANEIGE Water Bank Moisturizer, a brand flagship bestseller since its 2002 launch, is now available in 44 regions globally. In January last year, LANEIGE revamped the Water Bank line, enhancing its barrier-strengthening active ingredients and moisturizing capabilities to create a customizable barrier cream that adapts to different skin conditions and seasonal needs. The upgraded formulation comes in three variants: one for oily skin & oily skin lacking moisture, another for dry skin & dull skin that lost its elasticity and vitality due to dryness, and a third for severely dry skin & skin with redness and itchiness. The products feature replaceable packaging designs, with refill options using 70% less plastic compared to the original packaging.

Additionally, LANEIGE is introducing an enhanced version of the Water Bank Gentle Gel Cleanser, designed to initiate skin barrier care from the moment cleansing starts. This slightly acidic cleanser gently removes daily makeup and sunscreen without causing tightness while maintaining a moisturized skin barrier. Both Water Bank Cream and Water Bank Gentle Gel Cleanser are available through major online and offline retailers nationwide.