- Participates in government-industry collaboration to expand the plastic circular economy across society
- Spearheading efforts to reduce new plastic use through increased utilization of recycled materials and development of refillable products, and container recovery programs

Amorepacific is participating in the Sustainable Plastic Initiative for Circular Economy (SPICE), a collaborative framework between the government and industry aimed at expanding the plastic circular economy across society.

On November 25^th, the Korean government and industry launched the Sustainable Plastic Initiative for Circular Economy (SPICE) at BEXCO in Busan, where the Fifth Session of the Intergovernmental Negotiating Committee for a Global Plastics Treaty (INC-5) was being held. The launch ceremony was attended by Minister of Environment Wansup Kim, Busan Metropolitan City Mayor Heongjoon Park, and Global Green Growth Institute Director-General Sanghyup Kim, alongside representatives from 14 companies, 4 associations and organizations, and 3 overseas industry councils involved in plastic production, product manufacturing, consumption, and recycling.

Sangmok Lee, CEO of Amorepacific Group, attended the launch ceremony and pledged to take a leading role by joining in the adoption of an implementation declaration outlining efforts and commitments to accelerate the transition to a plastic circular economy. To fulfill its commitments as part of the initiative, Amorepacific plans to expand the use of recycled materials in product containers, develop refillable products for container reuse, and enhance consumer accessibility to these products. Furthermore, Amorepacific intends to lead consumer participation in the transition to a plastic circular economy through its 'AMORE:CYCLE' campaign, which collects used containers from consumers for recycling.

Amorepacific reduced its use of newly-derived petroleum plastics by 1,900 tons in 2023 through expanding the application of recycled plastics and reduced weight packaging materials. Through its consumer participation-based container collection program, Amorepacific has collected a total of 2,583 tons of cosmetic containers from 2009 to 2023. Since January of this year, it has expanded offline container collection to online channels and thereby significantly increased the number of collected items, taking the lead in plastic reduction efforts.

Through participation in this initiative, Amorepacific plans to actively cooperate with the government and various industries, and continue its activities to accelerate the transition to a sustainable plastic circular economy.