- The first exhibition comprised of leading content from Beauty Point, a YouTube channel with over 1.1M subscribers.
- The show offers maximum satisfaction of all five senses in collaboration with Bang & Olufsen.
- Continues from April 13 through May 14 at Story A, a gallery in Hannam-dong, Seoul.
An art exhibition, Healing Times, hosted by Amorepacific Creative Center will be on view for a month until May 14 at Story A, Hannam-dong, Seoul.
Healing Times is representative content from Beauty Point, a YouTube channel by Amorepacific Creative Center, featuring delicate and immersive ASMR videos that zero in on cosmetics products. The most well-known video, titled “Satisfying Cosmetic Destruction With PINK Products,” reinterprets regrettable moments of pink-colored products being scratched and crushed in such a fun, cheerful way that the clip has attracted over 38 million cumulative views since it was uploaded in May 2020. On the back of the popularity of the Healing Times series, the number of subscribers to the Beauty Point channel has exceeded 11 million, seeing it gains a favorable response from viewers worldwide.
The show was designed to allow the audience to experience the content that they watched through a small smartphone screen in a more three dimensional setting offline. Visitors are invited to view the clips from unique spaces, for example, from a monitor on the ceiling while lying on a bed, and in a place filled with dazzling lights and a mild fragrance. In particular, Amorepacific packed the exhibition halls with captivating sounds in collaboration with high-end home entertainment brand Bang & Olufsen to maximize the viewing experience through the five senses.
An Amorepacific Creative Center representative, who arranged the exhibition, said, “We wanted to present a place where people could get immersed into the content amidst the busy city life and get some peace of mind and have fun. We hope that the audience can have a chance to clear their mind and zone out for a moment when they walk into our show.”
Healing Times will be on view from 11:00 AM to 7:00 PM daily except on Mondays when the gallery closes. You can watch Healing Times free of charge after making a reservation in advance on Naver. For details, visit Story A’s official Instagram account @storya_official.
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