The 2014 Global Marketing Conference was held in Korea to share analysis on the marketing and sales performance of the global brands of AMOREPACIFIC Group. 

This Global Marketing Conference was held at the end of September for three days and more than 200 members, including Suh Kyung-bae (Chairman & CEO of AMOREPACIFIC Group), Claire Chai (Executive Vice President in Marketing Strategy Unit), the heads of global offices and resident employees across the world attended. The conference was a chance for all those attending to discuss the current performance of AMOREPACIFIC Group brands in the global market and explore possible directions for the future. 

At the event, there was performance analysis on Sulwhasoo, innisfree, ETUDE HOUSE, LANEIGE, Mamonde and the brand AMOREPACIFIC, with various insights shared through discussion about global business, including analysis of country-specific marketing strategies and the improvements sought. Moreover, the Story Garden tour was carried for members from global offices. 

Earlier this year, AMOREPACIFIC Group set 2014 as the first year of its great leap toward the global brand company and, to this end, it unveiled a new Marketing Strategy Unit to serve as the control tower embracing all marketing channels, with the purpose of accomplishing the vision : Great Global Brand Company. Let’s all work together toward making people all over the world beautiful with Asian Beauty.