This June, IOPE mounted a credible challenge on the Chinese beauty market. IOPE has been well loved by Chinese customers, even though IOPE had not really been entered the Chinese market. Recognized as a premium beauty brand in Korea for its AIR CUSHION^® XP and BIO ESSENCE INTENSIVE CONDITIONING, IOPE is now reinventing itself as the global No.1 in bio functional cosmetics brand through its successful debut in China. Here News Square introduces the story of IOPE in China as it marks a new chapter in its history, from its debut in Beijing and Shanghai.

APC IOPE Division was newly organized this year with the brand's debut in China. It sees Korean members sent from the Korean HQ and Chinese members of APC working alongside each other. Though they speak different language and have different cultural backgrounds, they are united in their common interest in "IOPE China," which helps to foster a sense of friendship and chemistry in the workplace. APC IOPE Division Leader Tracy Guo sees the effort and passion of members of Division as the driving force behind the growth of IOPE in China, citing the way that "all members work so hard together whenever a new counter opens in department store."

In Korea, the brand is famous as the creator of the new Cushion category, a legend-maker and a functional cosmetics expert with the most advanced bio technology; but, in China, IOPE is still in its early stages. Tracy herself is an expert with 15 years of experience in the beauty and luxury field. She is taking all the fruit of that experience to craft meticulous plans and strategies designed to build a sustainable presence for IOPE in the local beauty market. Her strategy primarily focuses on winning the trust of Chinese customers in bio-ingredient technology, particularly given consumer sensitivities around cosmetic safety. At the same time, she is seeking to raise brand awareness through both online and offline PR initiatives and by opening stores in large cities.

Organized as a new division, IOPE China has made a strong debut in the Chinese beauty market. Each and every member of APC IOPE Division has put 100% of their effort into making the debut a success and are now working hard to replicate IOPE Korea's winning DNA. Tracy, who is responsible for leading the future of IOPE China, has set a clear goal of raising brand awareness by next year to create Powerful Products of IOPE China and set new records through consistent sales growth. In addition, the division plans to open more stores to allow a larger number of customers to receive IOPE's systematic counseling service and experience Bio Science. Plus, the division has exciting plans to open a flagship store via T-mall, China's total online shopping mall run by the Alibaba Group.

APC IOPE Division is now ready to show off its strengths as it seeks to settle itself as a reliable bio-functional beauty brand recognized by Chinese customers. Given the hard work of members seeking to mark a new chapter in the history of the IOPE brand story in China with a merry heart, the future of IOPE China looks promising.