A dictionary definition of 'archive' is a place where historical documents and records are kept, and 'archiving' is the act of storing something in an archive. There is an old saying, "History is a mirror on the present and the future," which is true in the sense that historical records show which way we should go if we know how to read them. That's why we need to treasure the records of our history and share them with others. Newly opened in celebration of the 70th anniversary of AMOREPACIFIC, the AMOREPACIFIC ARCHIVE in Osan Beauty Campus, is a place where our history is alive and well.

The whole building is equipped with advanced thermo-hygrostat facilities to keep temperature and humidity at recommended levels at all times so that the vast collection of data and materials is preserved in optimal condition. The 1st floor contains a storage, classification room and studio that hold a combined 80,000 materials, while the 2nd floor has six exhibition halls and offices.

AMOREPACIFIC ARCHIVE has the most advanced building management systems in Korea. It's designed not only to exhibit collections as a museum or art gallery would do, but also collect materials and show how collections of historical records and materials are collected and managed.

This is where the various brands and products that AMOREPACIFIC has launched around the world over the past 70 years of history are showcased along with its research and development efforts to make good-quality products, as well as artefacts from the production process and advertisements used to market them. You can also find here exhibits dedicated to the younger days of the founder Suh Sung-whan (pen name Jangwon), who worked full of dreams and aspiration with a challenging nature and frontier spirit.

AMOREPACIFIC ARCHIVE introduces 230 brands from the 1950s to 2015, including 170 cosmetics brands along with 60 household item brands and health & medical brands such as SULLOC, VB Program and AESTURA. On display in the 1st exhibition hall are ABC products in 1951, bygone products including Coty, LIDO, Oscar, Amore and SAMMI, along with the products of five Global Champion Brands available today – Sulwhasoo, LANEIGE, Mamonde, innisfree and ETUDE HOUSE.

The 2nd exhibition hall features the black-and-white prints of the founder in his youth as well as a portrait of the founder by artist Kang Hyeong-gu. Other exhibits include a handwritten note and several contributions and diaries of the founder recording his own ideas and thoughts. His dream of making a company loved worldwide beyond Korea and his belief which became the first research lab in the Korean cosmetics industry are captured in black-and-white pictures.

This is the place where the various collections of AMOREPACIFIC ARCHIVE are kept. Equipped with thermo-hygrostat facilities, cabinets and storage structures, it is designed as archival storage. In fact, this is the exhibition space where collections of goods, publications, designs and all kinds of materials related to company are kept, along with public information on its people and global business. There are also cabinets arranged in a diagonal line to give the feeling of exhibition space, while wire netting is attached to the wall to give a sense of an historic storage space.

AMOREPACIFIC has been liberal with its money on research to spread Asian Beauty that it has created with advanced science across the world. The 4th exhibition hall shows a research lab from the 1980s full of innovation and challenging spirit. The lab equipment and documents used back then are exhibited here.

AMOREPACIFIC ARCHIVE has over 800 commercial films of brands and products screened via various media over the past 50 years. The 5th exhibition hall presents CF of AMOREPACIFIC produced since the 1960s.

About 1,500 posters made between 1958 and today are stored in the AMOREPACIFIC ARCHIVE. Each poster reflects a significant feature of its time and brand that together show the CF history of AMOREPACIFIC over the decades.

Airspun Machine introduced in 1957
At the corner of ARCHIVE stands the Airspun Machine first introduced in 1957. Standing at about 12m and weighing in at 4 tons, this huge 35-horsepower machine was first brought to Korea from a German company named Alpine with information obtained by Gu Yong-seob, the first director of the research lab during his stay as a student in Germany in 1957. The fine powder-making machine Airspun was used to make ABC powder and Coty powder, while also contributing to raising the quality of Korean-made cosmetics and catapulting AMOREPACIFIC into the leadership in the Korean cosmetics industry.

Storage closed to the public
Total 80,000 collections are kept in storage over an area of 3,448m2.

Collections kept in AMOREPACIFIC ARCHIVE are the result of the business activities of AMOREPACIFIC which have continued over the past 70 years. With a collection of historical records and materials, we can see how and when the history of our brands and products first started. These are not mere memories of the past, but valuable assets which have made AMOREPACIFIC what it is today. They are the past that will shape our future. Visit AMOREPACIFIC ARCHIVE and experience the 70-year history of AMOREPACIFIC.