Healing Times is a cosmetic ASMR content series that creatively reinterprets situations where makeup products break and shatter. By playfully transforming the unfortunate situation of damaged cosmetics, we create a strangely satisfying experience for our subscribers. Our unique appeal lies in combining high-quality visuals with auditory stimulation, unlike traditional ASMR content. Initially, Healing Times showed cosmetics being crushed with background music. We evolved to our current format after subscribers commented that they wanted to hear the sound of cosmetics breaking.

Typical beauty content often focuses on making products appear visually appealing and glamorous. The concept of breaking down cosmetics in Healing Times offers a fresh approach not seen in existing beauty content, sparking interest among subscribers. Viewers who enjoy ASMR often use such content to relieve stress or help with insomnia. Healing Times adds to this by offering the vicarious satisfaction of breaking cosmetics while vividly conveying the colors and textures of makeup products, thereby attracting people interested in cosmetics, which is another key differentiating factor.

As evident from witty subscriber comments like “unnecessarily high quality,” “nobleman’s servant,” and “mom’s back smashing,” we’ve received significant appreciation for our innovative cosmetic ASMR concept, which didn’t exist before.

Some might worry about breaking perfectly good cosmetics, but the products used in our filming have passed their expiration dates, been classified as B-grade and unsellable, or were offline tester products stored in disposal warehouses. As content for the Amorepacific channel, we strive to create environmentally friendly and waste-free content.

Rather than having specific points of inspiration, we draw primarily from everyday life. We often discover many creative ideas, especially when we gather together and talk. Since Healing Times’ primary audience is females aged 18-24, we carefully identify trends during the planning stage to create content that appeals to our core viewers. We find new topics on trend information sites, share what we’ve learned with each other, and develop aspects that each of us finds interesting to create a cohesive piece of content.

True to its name, ‘Healing,’ we hope viewers can take a moment to rest while watching Healing Times. While it might seem contradictory to suggest relaxing while maximizing sensory stimulation, our content is non-aggressive and doesn’t cause fatigue, so we hope viewers can put aside their tensions and worries and zone out while watching.

If thoughts suddenly arise during this relaxation time, that is also part of the message that Healing Times wants to convey. Offering viewers a comfortable experience that doesn’t harm their emotions and creating a space where they can develop their thoughts—that’s the message Healing Times aims to deliver.

Healing Times has been uploading content for 8 years now. Creating content that instantly explodes in popularity is difficult, but creating content that retains its appeal over a long period is even more challenging. In the future, Healing Times will continue to discover what only we can do and share it with many people. This will require continuous evolution in response to upcoming changes. We aim to navigate the trial and error that comes with this process calmly and maintain the subtle glow of Healing Times for years to come.

“Healing Times Traveling Through Space” interprets the unknown world of outer space through Healing Times’ unique visual and auditory appeal. Rather than presenting the formal view of space seen in documentaries, we’ve used cosmetics to create a vision and sound of space that can only be experienced through Healing Times.

When we first chose space as our concept, we had many ideas, including planets, nebulae, and even footprints left on planets. These diverse ideas blended well to complete the Healing Times space you’re seeing now. To maintain our identity as an Amorepacific channel, we added a ‘Space Travel Cosmetic Set’ to combine Healing Times’ cosmetic identity with the theme of space.

We’ve captured the infinite beauty and mystery of space through ASMR. While watching the video, we hope you can momentarily experience a sense of comfort and healing in another dimension, become deeply immersed in your world, and appreciate the surreal beauty that space possesses.

These days, we’re in an era of individuality. Each person has their unique beauty, rather than a standardized form. Just as Healing Times focuses on how even a crushed piece of makeup can be beautiful, a shift in perspective that breaks conventional wisdom can also be a form of beauty. If we consistently strive to create perspective shifts as Healing Times has done, we can find our unique beauty. We hope that Amore Stories readers can discover their beauty within the infinite possibilities of the surreal beauty contained in “Healing Times Traveling Through Space.”