- Recognized as a story platform for "Diverse and New Beauty"
- Strengthens communication with customers at home and abroad through high-quality content and multilingual support

Amorepacific's official story platform, AMORESTORIES, has won the Grand Prize for Content Innovation at the 2024 WEB AWARD KOREA. This award recognizes the successful establishment of a content platform that inspires customers with stories of "diverse and New Beauty."

Developed under the company's mission of "We make A MORE beautiful world," AMORESTORIES serves as Amorepacific's official platform for sharing the value of beauty with a wider audience. Initially an internal platform for Amorepacific employees, AMORESTORIES was relaunched in December 2023 as a customer-facing platform, focusing on providing accessible, high-quality content for everyone. Its intuitive design, prioritizing user-friendliness, mobile-responsive web design, and multilingual support (English and Chinese) allow both Korean and international customers to seamlessly navigate and enjoy the content.

In addition to the Newsroom, which delivers the latest news from Amorepacific, AMORESTORIES offers a range of inspiring content. Key features include "My Hashtag," showcasing the lifestyles and career details of Amorepacific employees who contribute to creating beauty; "Behind Talk," providing insights into new product development stories for New Beauty; "Makeup Artist Column," summarizing beauty industry trends; and "From Pacific to Amore," heritage content chronicling the company's history of shaping beauty culture. AMORESTORIES also directly engages with over 1,500 customers, sparking conversations about their own unique beauty and transforming diverse perspectives on beauty into compelling content.

A representative from AMORESTORIES stated, “This Grand Prize for Content Innovation is a meaningful recognition of our efforts to connect with customers and share inspiration about New Beauty through AMORESTORIES. We will continue to explore various ways to communicate and share stories of beauty in our time.”

The Web Award Korea, hosted by the Korea Internet Professionals Association, is a prestigious awards ceremony where a panel of 4,000 expert judges selects the most innovative and outstanding websites.