2024 F/W Haute Couture Fashion & Beauty Trend - AMORE STORIES - ENGLISH
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2024.08.29
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2024 F/W Haute Couture Fashion & Beauty Trend

Editor’s note


The runway glimmered with ensembles and makeup styles that epitomized quintessential luxury. Both fashion and cosmetics boldly embraced shimmering textures, simultaneously revealing the essence of refinement and opulence. As the quiet luxury1) trend persists, we observe a diversification in garment materials and makeup textures juxtaposed against a more monochromatic color palette.

 

Perennial keywords such as #maxi_long_dresses, #sequins, and #wing_eyeliner consistently grace the Haute Couture house collections. The '24 Haute Couture F/W season embraced the subdued mood of the season, crafting polished and resplendent looks. This can also be attributed to the influence of K-beauty, which continues to make waves across the four primary fashion weeks. Let's delve into the comprehensive fashion and beauty trends emerging from this year's F/W Haute Couture collections.

 

1. Quiet Luxury – A term denoting a reinterpreted minimalism that exudes sophistication without ostentation, focusing on restrained designs and subtle details.

 

 

2024 F/W Haute Couture Fashion

Beauty Trend

 

비디오영역

 

 

 

 

Women’s Fashion Trend - 2024 F/W Haute Couture

 

1. Spangled Tweed Look


Chanel, Paris

Zuhair Murad, Paris

Georges Hobeika, Paris

Homolog, Paris

 

The two-piece ensemble culminates in timeless elegance, whether paired with a skirt or trousers. This Haute Couture collection spotlights spangled two-piece looks that shimmer like stars adorning the night sky. These ensembles maximize the fluid sparkle of sequins throughout while maintaining a cohesive tone between top and bottom. The focus on light reflection preserves the classicism of customized looks while amplifying their splendor. Tweed looks accentuated with fringe embroidery redefine romanticism. This diverges from the lovely looks that dominated earlier this year, where ribbons, emblematic of romanticism and femininity, took center stage in garments and accessories alongside the 'balletcore' keyword. Notably, the Chanel collection reimagines subtle femininity by adhering to the classic Chanel suit's fundamental elegance while incorporating ribbons as accessories. This marks a departure from just a year ago, when the '23 F/W Couture collection emphasized unadorned classicism through black dresses, eschewing intricate techniques. This collection distinguishes itself by simultaneously embracing both luxury and refinement.

 

 

 

2. Metallic Shimmering Maxi Dress


Christian Dior, Paris

ArdAzAei, Paris

Ashi Studio, Paris

Georges Chakra, Paris

 

Like the two-piece ensemble, maxi long dresses are an Haute Couture collection staple. They're renowned for accentuating femininity by boldly cinching the waistline to highlight princess seams or through restrained lines complementing tweed looks. Haute Couture, directly translated as "high sewing" in French, showcases premium women's wear. While this collection features standard long dresses for special occasions, it diverges from last year's trends. The garments flow along the body's contours, maximizing the silhouette, with fabric textures that beautifully enhance curves. The color palette leans towards muted tones rather than vivid hues. Moreover, the collection incorporates three-dimensional materials that shimmer diversely through light reflection, reminiscent of the once-trendy ‘magnetic nails.’ Boldly exposed shoulder lines emphasize mammoth-like silhouettes with every step. As the NewJeans lyrics "Clean Is Simple" suggest, these looks reveal the true essence of classicism through pristine simplicity.

A noteworthy aspect of this collection is that dresses and two-piece ensembles do not solely emphasize feminine elegance. The artistic directors' intent to portray women as delicate and assertive shines through.

 

 

 

Women’s Makeup Trend - 2024 F/W Haute Couture

 

1. Thick and Bold Eyebrows


Chanel, Paris

Julie De Libran, Paris

Giorgio Armani Privé, Paris

 

Eyebrows, typically confined to brown or gray hues, are the facial features most noticeable when neglected. Their angle and thickness can dramatically alter one's appearance, softening sharp features or intensifying a gentle countenance. Occupying minimal facial real estate, they're often overlooked. Many resort to casually filling sparse areas or concealing them with bangs. However, the time has come to lavish attention on brow makeup. This season's house makeup trends spotlight thick, intense brow makeup with an air of nonchalance, rendering the once-popular brow-lifting trend and its specialized products almost obsolete. The brow shape echoes the straight style prevalent in K-beauty makeup, with the arch gradually flattening towards the tail. While a natural look with subtle coloring was once the norm for straight brows, the current trend favors natural in shape yet distinctly defined and intensely pigmented brows. In makeup classes, questions about brow product selection abound, indicating the perceived difficulty of this technique. Finding products that apply smoothly and naturally with a single stroke is crucial for novices. I recommend eSpoir's 'The Brow Balance Pencil,' which adheres seamlessly to the skin regardless of existing brow density. Its triangular shape allows precise color control, and its mid-tone shade creates a sophisticated look.

 

Vaishali S, Paris

 

 

2. Shimmering Glint Eyeshadow


Christian Dior, Paris

Homolog, Paris

Alexis Mabille, Paris

 

The eye makeup is characterized by an ethereal quality, achieved through delicate shimmer glitters in gold, silver, and opal hues. Previously, makeup artists favored ultra-glitters with large, prominent particles or, conversely, nude tones for a natural effect. However, this season focuses on blending fine, satin-like glitter particles across the entire eyelid. From an artist's perspective, the key to impeccable makeup lies in its 'flow.' The texture applied to the eyes should seamlessly transition to the cheeks, facial contours, and chin. This explains the popularity of multi-use products like 'highlighter balms,' which combine the luminosity of a highlighter with the dewy texture of a moisturizing balm. Since we perceive faces holistically, uniform textures or color tones across features can create a desired ambiance. With this in mind, the glossy finish on the eyelids and the pearlescent accents around the eyes impart a three-dimensional effect reminiscent of dewdrops.

One of Dior's Creative Director Maria Grazia Chiuri's most exceptional styling techniques is draping. In makeup, particularly when layering pearlescent eyeshadows, the artful build-up of translucent colors determines the overall polish of the look. Applying the so-called 'flowing glitter' - a mix of iridescent pearls and silver tones - depends heavily on the consistency of base products used from the foundation stage. Achieving the perfect luminosity in the shadow requires an inner glow, necessitating a flawless skin canvas with a thin layer of base makeup.

 

Peet Dullaert, paris

 

 

3. Deep Ombre Eyeshadow


Elie Saab, Paris

Alexis Mabille, paris

Homolog, Paris

 

The term 'semi-smoky' feels almost antiquated now, yet the concept persists in an evolved form. While clean, bright eye makeup has dominated, shadowed eye makeup has made a comeback in this house collection, reimagined as an ombre effect. Unlike the past emphasis on black or dark brown gradients, current trends favor a subtle depth that lightly sculpts the eyes. The intensity of the dark tones is calibrated to complement one's natural hair and brow color. A key distinction from previous styles is the concentration of shadow beneath the eyelid crease rather than within it. To prevent unintended smudging of eyeliner or shadow due to oily lids, which can create unwanted dark circles, apply a thin powder primer before foundation. This technique smooths skin texture and minimizes line smearing. I recommend HERA's 'Airy Powder Primer,' featuring Amorepacific's innovative clay powder technology, for those wary of powder products in autumn and winter. It controls oil without drying the skin, ensuring long-lasting eye and face makeup.

 

Elie Saab, Paris

 

 

4. Highlight-Infused Blusher


Georges Chakra, paris

Georges Hobeika, paris

Ashi Studio, paris

 

Following the trend of vibrant color blushers, highlight-infused blushers are emerging as the new vanguard in face makeup. Unlike the traditional application method that spreads color from the upper cheekbones outward, the current trend favors a C-curve application. This technique begins behind the eye area and terminates at the upper cheekbones, creating a distinctive look. This approach diverges markedly from the dewy glow trend, instead utilizing pearlescent finishes to achieve the effects of both highlighter and blusher simultaneously. The application area is notably exaggerated. The technique involves layering color over a beige-brown base tone reminiscent of bronzer to achieve the desired hue.

While pot-type cheek products, such as lip and cheek tints, excel at creating a watercolor-like flush, powder blushers are preferable for achieving a light shimmer texture. eSpoir's 'Tone Pairing Cheek' palette, featuring a combination of jelly and matte textures, allows for seamless blending with any foundation type. In still-life painting, light and shadow are fundamental to creating dimensionality. However, a new trend in makeup contouring has emerged, focusing on emphasizing a single point rather than accentuating all facets of light and shadow for a more minimal look. While contouring through shading to sculpt facial contours was once in vogue, the current trend utilizes glittery, highlighter-infused blushers to emphasize light points, creating dimension.

 

Georges Chakra, Paris

 

 

5. One Sided Wing Eyeliner


Lena Erziak, Paris

ArdAzAei, Paris

Zuhair Murad, Paris

 

True to the experimental nature of Couture collections, bold, elongated wing eyeliners have supplanted the classic thin line. Unlike the dramatic cat-eye effect that extends inward and outward, this trend emphasizes only the outer corner of the eye for visual impact. Departing from past experimental approaches, the current style favors an understated black color applied with restraint. The Zuhair Murad collection makeup notably featured dramatically upswept eyeliner to convey feminine power. Reshaping one's eye line is a way of reimagining one's passion, ambition, and determination. The lip makeup, rather than being meticulously defined or boldly colored in primary reds, was applied in flamingo pink hues to convey a 'soft charisma.' Many find it challenging to create long, shaped wing eyeliner, but it's easier than drawing short, sharp lines. The key is to apply a cream gel eyeliner and then refine the shape. I recommend ETUDE HOUSE's 'Proof 10 Gel Pencil' for a quick-setting yet smoothly applied eyeliner. Use a thin liner brush dipped in the pencil product to draw the wing like a fine-tipped pen for more precise shaping. Instead of aiming for perfection in one attempt, adjust the outer edges to fine-tune the length and thickness.

 

Aelis, Paris

 

 

 

 

Written by

Jin-su Lee, Min-kyung Cha Makeup Professionals Team

The Makeup Professionals Team (HERA division) collected and analyzed the makeup trend keywords used in this column, which they selected from among the makeup looks seen in numerous design collections.

Image courtesy spotlight.launchmetrics.com

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