- Targets Indian Gen Z and Millennials with High-Performance Products at Accessible Price Points

- Tailored to the Skin Concerns of Local Consumers, Including Dry Skin, Excess Sebum, and Enlarged Pores Associated with Climatic and Environmental Conditions

- Introduces a Total of 10 Products Centered on the 'Rose HA' and 'Peony BHA' Lines

Amorepacific's beauty brand Mamonde is stepping up its expansion into the Indian market this August with an exclusive launch on Nykaa, India's largest beauty and lifestyle platform.

As India's leading beauty e-commerce platform, Nykaa serves as a core retail channel hosting major global and local Indian brands. Mamonde will offer a total of 10 products exclusively on Nykaa, centered on its 'Rose HA' and 'Peony BHA' lines, with plans to expand consumer touchpoints and build local brand awareness.

Targeting Gen Z and Millennials in India's rapidly growing skincare and K-Beauty market, Mamonde is introducing high-performance skincare at accessible price points. The strategy aims to broaden its consumer base by enhancing product accessibility in a local K-Beauty landscape largely defined by premium brands.

The product lineup tailored for the Indian market reflects local climate conditions and consumer skin concerns. Through an analysis of environmental factors such as intense UV radiation, high temperatures, and seasonal humidity fluctuations, Mamonde identified lack of moisture, excess sebum, and pore management as key concerns for Indian consumers.

Formulated to address these specific needs, the 'Rose HA' line contains Damask rose extract and five types of hyaluronic acid with varying molecular sizes to hydrate and promote smooth, glowing skin. The 'Peony BHA' line features peony extract and beta hydroxy acid (BHA) to help manage pores and oil while supporting skin elasticity.

A Mamonde representative noted, "India is one of our key global markets with immense growth potential. By offering products designed for local skin needs and climate conditions at reasonable prices, we look forward to making K-Beauty accessible to more consumers." The representative added, "Building on Mamonde's 30 years of floral ingredient research and skincare technology, we will continue to deliver distinct product offerings and brand experiences to consumers in India."