Amorepacific was the first Korean beauty company to declare the principle of unlimited responsibility for the environment, back in 1993. See the incredible transformation of AMORE:CYCLE, our container collection campaign carried out together with customers to reduce plastic left meaninglessly on the planet, in this motion graphic!
Amorepacific’s container collection campaign — AMORE:CYCLE — is a program that collects used cosmetic containers through Amore Mall and offline stores for recycling. The containers collected are processed primarily for recycling, helping minimize the waste that would otherwise be landfilled or incinerated.
The Impressive Record You’ve Built Over 17 Years (2009–2025)
- 2,840 metric tons of cosmetic containers collected cumulatively
- Approximately 160,000 people participated in 2025 alone (over 1.7 million containers collected)
- Full expansion of the online (Amore Mall) collection, with about 11,000 submissions through Amore Mall alone in 2025!
Through its container collection campaign, Amorepacific Group collected a cumulative total of 2,840 metric tons of cosmetic containers from 2009 to 2025. In 2025 alone, 119 metric tons were collected, with approximately 160,000 people participating and more than 1.7 million containers collected.
In addition, beginning in January 2024, Amorepacific expanded its previously offline-centered service online through Amore Mall, improving convenience for customers, and significantly broadened the range of items collected to increase the proportion actually recycled. As a result, a total of 7,916 customers participated through Amore Mall in 2025 alone, amounting to approximately 11,000 submissions.
This notable achievement was made possible by ‘you’: everyone who sincerely took part in our container collection efforts. Join us today in this beautiful cycle, so that used containers can once again become resources.
📦 Simply apply and leave it at your door, and you’re done! (Free shipping) Start a more FANTASTIC everyday life with AMORE:CYCLE now.
Amorepacific strives to make the world more beautiful, grounded in deep empathy for our customers, society, and nature.
In 1993, Amorepacific became the first Korean beauty company to declare the principle of unlimited responsibility for the environment and launched the ‘Pacific Green Movement.’ Since then, the company has carried out a range of 4R (Reduce, Recycle, Reuse, Return) activities to minimize unnecessary plastic use.
However, recognizing deeply that no single company can solve the plastic problem alone, Amorepacific launched the LESS PLASTIC. WE ARE FANTASTIC! campaign to tackle this issue together with a range of stakeholders.
Use less plastic. Collect it properly. Reuse it instead of discarding it. So that plastic is no longer left meaninglessly on our planet.
Together, Amorepacific and everyone can make the world even more amazing.
Now, LESS PLASTIC. WE ARE FANTASTIC!
‘Beauty for Youth’ is Amorepacific’s new social mission and commitment to the health and well-being of future generations. Discover Amorepacific’s CSR story, dedicated to making a more beautiful tomorrow for people, society, and the planet.
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