What's My 'Real' Hashtag?
#Palette
Each day feels like a canvas being filled with different colors. Today, I'd like to share the essential items that help complete my daily life as one cohesive picture. These items include my #Employee Badge, which spends the most time with me during the day and embodies my corporate role and responsibilities; my #Microphone, which awakens the latent creativity within me through my music-making hobby; the globally popular #LANEIGE WATER BANK BLUE HYALURONIC MOISTURE CREAM, which I've developed a deep, almost parental affection for while running campaigns as a global marketer; and my #Inspiration Notebook, my personal idea collection that I can't put down whenever brilliant thoughts strike. These essential items collectively enrich my life with vibrant colors, creating my unique identity and enabling me, Jongwoo Kim (Austin), to express myself freely while delivering positive performance in both work and life. That's why I chose #Palette as my real hashtag.

My Real Tag #Employee Badge

The first indispensable item in my daily life is my #Employee Badge. From the moment I start my workday to accessing various company facilities, it's always with me. This badge is more than just an access card—it's a significant item that symbolizes my role and responsibility as an Amorepacific team member. Where I belong, the LANEIGE BA (Brand Activation) Team plans and executes brand strategies tailored to each global market's characteristics, helping LANEIGE stand out in the beauty market. Specifically, I manage global campaigns for the Water Bank line, communicating effectively to ensure brand messages resonate with each country's preferences and consumer needs. This badge is constantly on the move with me, as I can't even access meeting rooms for video conferences with global managers without it.

#Microphone: Awakening My Hidden Potential

Music plays a vital role in my life. I had released music even before joining Amorepacific. You could say I have an alter ego as a 'musician' beyond a hobby. This serious pursuit of music means I spend most weekends in my studio, layering vocals over beats or composing music. I dream of someday incorporating these skills and talents into my campaign work. I want to create synergy between my work and hobby to influence more people positively. Lately, I've been particularly fascinated by the American music market. How anyone can aspire to enter the Billboard charts through social media virality is intriguing. I'm keeping my eye on the market, hoping such an opportunity might come my way someday.

#LANEIGE WATER BANK BLUE HYALURONIC MOISTURE CREAM : My Pride as Jongwoo Kim (Austin)

LANEIGE's slogan is 'Open to Wonder.' It embodies how curiosity beginning with 'What if?' – our endless fascination with beauty – pioneers new realms of beauty. This philosophy has led to the creation of numerous products seeking better solutions. Among them, the #LANEIGE WATER BANK BLUE HYALURONIC MOISTURE CREAM holds a special place in my heart as a source of professional pride and a personal favorite, so I'm particularly excited to introduce it.

When developing campaigns, we carefully consider how to present and message our products. Having worked with this product longer than any other, I've developed an almost parental affection for it. Moreover, as it helps maintain natural and healthy skin, my appreciation grows daily through personal use.

#Inspiration Notebook: The Bus Stop for Inspiration

One of my favorite sayings is, 'You gotta be at the bus stop to catch the bus.' Just as you need to wait at the bus stop to reach your next destination, you need to be ready to catch inspiration when it comes. The most innovative ideas often emerge spontaneously when we least expect them.

I particularly find inspiration striking when checking messages away from my desk, so I always keep my #Inspiration Notebook close by to capture those fleeting moments of brilliance. Nothing compares to the satisfaction of seeing these documented ideas come to life and impact the world.

Jongwoo Kim (Austin)’s Recruitment Tip

Foreign language proficiency is essential for global marketing roles. Even at the most fundamental level of marketing—market research—targeting international markets yields far more valuable resources than focusing solely on domestic ones. For instance, searching 'How to become a marketer' in English rather than Korean provides access to significantly more content. I also highly recommend gaining internship experience in marketing. The field requires both theoretical knowledge and practical experience. Applying classroom theories to real-world situations naturally develops your ability to conceive and execute strategies appropriate to different scenarios. Additionally, internships typically involve extensive document preparation, from reports to presentations. I encourage you to use this opportunity to develop your documentation and reporting skills.