- Exhibition “Jangwon Sungwhan Suh: Encountering Today” to be Held at Amorepacific Headquarters from July 19

Amorepacific is proud to announce a video retrospective to commemorate the 100th birth anniversary of its founder, Sungwhan Suh. The exhibition, “Jangwon Sungwhan Suh: Encountering Today,” will be held from July 19 to August 16 on the first floor of Amorepacific’s Yongsan headquarters.

This exhibition explores Suh’s inspirational journey - dedicating his life to making people and the world more beautiful. Attendees will gain insight into his bold endeavors and unwavering dedication, epitomized by the aspiration to “create not the largest company but the most beautiful one.”

The exhibition space is divided into three distinct areas, centered around a video screening room commemorating Suh. The first area introduces his life story, the seed of today’s Amorepacific. This section briefly presents Suh’s significant achievements from the 1950s to the 1980s, accompanied by some personal artifacts. The second area features a 20-minute retrospective video to mark Suh’s centenary. This video includes interviews with veterans who worked alongside him, offering a glimpse into his dreams to create a more beautiful world. The third area invites visitors to reflect on questions the young Suh posed to those living in the present. This interactive space allows visitors to engage with his messages and questions, fostering inspiration and connection among diverse individuals.

The exhibition is open daily from 11 AM to 7 PM, with no holidays and free admission. The video screening room requires a separate reservation. Visitors will also have the opportunity to win a revised edition of Suh’s biography or a unique photo book.

[Exhibition Details]

▷ Title: Jangwon Sungwhan Suh: Encountering Today

▷ Dates: July 19, 2024 (Fri) - August 16, 2024 (Fri)

▷ Hours: Monday - Sunday, 11:00 AM - 7:00 PM / No holidays

▷ Location: First Floor, Amorepacific Headquarters ‘AP Cabinet’ (100 Hangang-daero, Yongsan-gu, Seoul)

▷ Video Screening Room: Official reservation page (https://naver.me/xUwrYupb), screenings start on the hour and at 30 minutes past each hour

▷ Admission: Free; parking fees apply

[About Amorepacific Founder ‘Jangwon Sungwhan Suh (1924-2003)’]

True to his pseudonym Jangwon, which means “well-cultivated source of beauty,” Sungwhan Suh devoted his life to the cosmetics and green tea industries to cultivate beauty and health in Korea. Born in 1924 in Pyeongsan, Hwanghae Province, and raised in Kaesong, he inherited his family’s business of manufacturing and selling camellia hair oil in the 1930s. After Korea’s liberation in 1945, he founded Pacific Chemical, leading the Korean beauty culture with unparalleled technology, innovative products, distinctive advertising, and marketing strategies. A lover of plants and a dreamer of harmonious encounters between nature and humans, Suh was also a tea enthusiast who lamented the decline of Korea’s tea culture. He established tea plantations in Jeju and Honam, contributing significantly to the popularization of green tea. He also founded the Pacific Scholarship and Cultural Foundation, the Pacific Welfare Foundation, and the Pacific Museum, which continue to this day. Suh is remembered not only as a business leader but also as a corporate figure who fulfilled his social responsibilities for the growth and development of the local community.