#Exciting Changes Sales Stories
2019.10.10
innisfree Gangnam Flagship Store
The beauty industry is now a lot more than just about looks. It has become a new experience, play and culture. innisfree Gangnam Flagship Store's GreenUs come up with new ideas every day to offer unique experiences and services available nowhere else. What are the distinctive experiences and special services of the store? We invite you to innisfree Gangnam Flagship Store, which has now evolved into a playground and a rest area that makes you want to visit more and stay longer.
The Most Advanced Beauty Experience
Gangnam-daero is the busiest street in Seoul with around 20,000 people passing by every day. 10-lane road together with high rises make it the most city-like place in Seoul. Here, innisfree Gangnam Flagship Store first opened its door in June. As soon as you enter the store, Jeju's eco-friendly interior design and refreshing display catch your eyes. Trendy digital devices with a warm-hearted analogue feel blend well together to create exotic atmosphere.
"Gangnam Flagship Store is a space that represents innisfree's naturalism concept in the most earnest manner. Product curation, AR digital machines and try-out content were used to allow more in-dept experience of the brand. Customers who visit the store always say they like the shop because 'it has a lot of things to enjoy'. We continue to add various ideas to prepare for content and services available only here."
Even display stands are uniquely arranged here. The curation table near the entrance presents a collection of bestselling products together based on keyword search ranking and purchase rate while the Strong Product Zone across the table allows customers to try innisfree's seasonal products. The store also has themed sales stands targeting the tastes of millennials, featuring necessary items for selfies or makeup correction for extra fun.
One Cream display stand, where customers can try and purchase online-exclusive products, is available only here too.
Visitors can have their skin assessed at Beauty Talk Mirror installed at the wall display and use AR makeup device to experience virtual makeup without applying makeup items. At Self Makeup Zone, the so-called 'Actress Zone' at the innermost part of the store, customers can take a sit and test various makeup products using the mirror with lighting.
The most popular experience at innisfree Gangnam Flagship Store is My Recipe Bar and inni Class. My Recipe Bar is a service that offers customized cosmetics in reflection of customers' tastes. Customers can decide on a product type from face & body scrub, bath bomb and face & body lotion and choose ingredients that befit their skin type to have customized cosmetics only for themselves. They can also add a phrase they want to the packaging to make it more valuable to them.
inni Class is a one day class program that provides various experiences which embody innisfree's values such as Jeju Life, Beauty and Play Green. Making a soap with Jeju's scenery, identifying personal colors, autumn makeup class with beauty YouTuber are the exemplary classes that have been organized. To use My Recipe Bar, customers can make a reservation on innisfree's app or website or on the site. For inni Class, customers should apply first, and those who are selected can join the class. innisfree Gangnam regularly updates its experience content to offer satisfying experiences for customers on every visit.
Visitors can have their skin assessed at Beauty Talk Mirror installed at the wall display and use AR makeup device to experience virtual makeup without applying makeup items. At Self Makeup Zone, the so-called 'Actress Zone' at the innermost part of the store, customers can take a sit and test various makeup products using the mirror with lighting.
The most popular experience at innisfree Gangnam Flagship Store is My Recipe Bar and inni Class. My Recipe Bar is a service that offers customized cosmetics in reflection of customers' tastes. Customers can decide on a product type from face & body scrub, bath bomb and face & body lotion and choose ingredients that befit their skin type to have customized cosmetics only for themselves. They can also add a phrase they want to the packaging to make it more valuable to them.
inni Class is a one day class program that provides various experiences which embody innisfree's values such as Jeju Life, Beauty and Play Green. Making a soap with Jeju's scenery, identifying personal colors, autumn makeup class with beauty YouTuber are the exemplary classes that have been organized. To use My Recipe Bar, customers can make a reservation on innisfree's app or website or on the site. For inni Class, customers should apply first, and those who are selected can join the class. innisfree Gangnam regularly updates its experience content to offer satisfying experiences for customers on every visit.
Ever-Growing Service Mind of GreenUs
In addition to Jeju-themed interior design, various digital devices and customized try-out programs, GreenUs here believe that their service mind is the biggest competitiveness of the store that differentiates the place. Customers often upload posts praising the GreenUs at Gangnam Flagship Store on innisfree's official website, saying that they were touched by the GreenUs who go beyond selling products and do their best to satisfy customers and listen to customers' voices. The GreenUs at Gangnam Flagship Store say it is the most encouraging feedback for them. The secret of the GreenUs who offer the best services in unison is 'Service Note'.
"12 GreenUs except managers write daily journal every day on their own service note. They write about what kind of customers they met, which services were received positively, etc. They look back on their mindset for the day and summarize things to be improved while making a short record. Sales staff and managers leave compliments and encouraging comments on the GreenUs's journals. The 12 notes have become our own culture to share best practices and driving force to improve and develop our service mind."
The determination of GreenUs to be friendlier and closer to the customers can also be seen on the store's Instagram page (@innisfree_fss). On its account, there are many videos or edited images featuring the GreenUs. They create and upload product reviews and tips to use products in spare time to create more fun and lively content.
Sales Manager Park Juhee and Content Manger Ahn Jeonghyuk exercise their strength in their positions for efficient store management. Park Juhee focuses on enhancing credibility through revenue management and service mind improvement while Ahn Jeonghyuk boost the friendly image of the shop by developing various try-out programs for customers. With 12 GreenUs, their goal is to make a solid teamwork like now and create 'a shop that customers want to visit often and staff want to work longer'.
14 staff members of Gangnam Flagship Store - Thanks to them who never misses anything from service, content, and even expertise, Gangnam Flagship Store is shining even today
Sales Manager Park Juhee and Content Manger Ahn Jeonghyuk exercise their strength in their positions for efficient store management. Park Juhee focuses on enhancing credibility through revenue management and service mind improvement while Ahn Jeonghyuk boost the friendly image of the shop by developing various try-out programs for customers. With 12 GreenUs, their goal is to make a solid teamwork like now and create 'a shop that customers want to visit often and staff want to work longer'.
14 staff members of Gangnam Flagship Store - Thanks to them who never misses anything from service, content, and even expertise, Gangnam Flagship Store is shining even today
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