Sulwhasoo held a launch event for the 4th generation of its global best-selling item, First Care Activating Seum in Taipei, Taiwan on June 2. Designed to celebrate the launch of the 4th generation Sulwhasoo First Care Activating Serum, the event showcased Sulwhasoo’s presence as a global luxury brand in the Taiwan market, a status it has achieved since its debut in Taiwan in September, 2012.  

This First Care Activating Serum launch event in Taiwan was organized to showcase the features and history of Sulwhasoo’s innovative First Care Activating Serum, which has changed the beauty routine of women all around the world as the first herbal boosting essence. The event was also a chance to celebrate the success of Sulwhasoo in the Taiwanese market. In addition, members from the Taiwanese media, retail businesses, and local celebrities packed the event, proving the prestige of the brand as well as the huge local interest for the all-new First Care Activating Serum. The presence of the famous makeup artist and beauty mentor Kevin in Taiwan along with the famous singer Kenny Bee, who enjoys great favor in Asia, were on hand to take part in the celebrations. 

Meanwhile, Sulwhasoo made its debut in Taiwan with the opening of its first store in Sogo Department Store in downtown Taipei, Taiwan in September 2012. Over the past 3 years, Sulwhasoo has introduced high-quality products with truthful brand storytelling, achieving in the process annual average growth of 230% from its first launch in 2012 to 2014. Meanwhile, a video introducing the makeup secrets of Korean celebrities using Sulwhasoo Perfecting Cushion in collaboration with local makeup artist Kevin created a sensation online, capturing the hearts of Taiwanese women.