innisfree Play Green Festival took place at Shanghai Expo Park on June 11, 2016. Starting from 2014, innisfree has pioneered a fun and simple, healthy green lifestyle through Play Green Festival to act on its principles of environmental protection so that it can inspire others. Through two Play Green Festivals in Korea, innisfree encouraged youngsters to live a simple green life and many of them agreed. innisfree held this Play Green Festival in Shanghai, China for the first time with the hope that nature lovers would come together to save the Earth.

On the very day of the Festival, over 2,000 nature-lovers came to Shanghai Expo Park and enjoyed the exciting Green Amusement Park (绿动游乐园) dedicated to green movement and Play Green Class. They experienced green life through various programs, including Energy Saving and Use of Green Energy and supported the green movement. By evening, the highly anticipated Play Green Concert began, turning up the festive mood. Malaysian singer Joyce Chu, Chinese singer-songwriter Xue Zhiqian, humanistic music group Milk Coffee and the Korean OST Queen Baek Ji-young took the stage to sing their hit songs, with all the fans at the festival signing along with every hit. The musicians shared their green lifestyle habits and asked everyone to take part in the protection of the environment, starting with the small things. Tencent QQ Music, the largest music platform in China, broadcast the festival live so that every splendid moment of the festival is shared with people watching online.


Play Green at Green Amusement Park
innisfree opened an application page on its official platform for this first ever Play Green Festival in Shanghai, China. The immense interest from fans of innisfree and nature lovers meant the number of applicants surged to 10,000, making it incredibly difficult to get tickets. On the day of the festival, the atmosphere grew as participants arrived at the park and enjoyed the feeling of being surrounded by nature away from the city. In the afternoon, cotton candy made using a bicycle-powered generator was sold at the Green Amusement Park, the world’s only place to play with green energy. Participants pedaled together to generate power and managed to reach the energy goal. This interesting game helped participants learn how green energy is generated. They also turned their environmental protection ideas into objects through recycling in Play Green Class. For example, they added drawings inspiring environmental protection to their cosmetics bag, made their own pot using empty bottles with the help of teachers and learned how to give a trendy edge to their eco handkerchief. They discovered and learned about new green life in their own green world. 

But, the fun didn’t end there. They rode innisfree green bicycles around the park along the bike lane in the shade of trees and the view of them full of energy was as pretty as a picture. Participants strolled around Green Garden and Green Love Library (绿色爱心图书馆) and enjoyed the beautiful afternoon in nature with the fresh warm breeze of early summer.

Green Donation to share the love
innisfree not only promotes its own green movements, but also takes an active part in public projects. Every year, it donates 10,000 trees to Inner Mongolia Autonomous Region as part of the Million Tree Project. In addition, the bingo game using stamps in participants' passport on the day of the festival collected CNY 250,000, which was donated to the Million Tree Project and the Green Love Library Project. Participants made a great contribution to saving the Earth while enjoying the event.

A concert full of green positive energy
The undoubted highlight of the festival was the Play Green Concert. APC innisfree GM Filipp Cai went up on stage and gave a welcoming speech on behalf of innisfree, where he mentioned that the festival helped many youngsters were able to understand the importance of environmental protection and that Play Green Energy Saving Festival has become a big annual festival for lovers of nature and music. Tori Zwisler, the board chair of Shanghai Roots and Shoots, thanked innisfree for its support of the Million Tree Project over the past five years. She also hoped that many more young people would be able to take an interest in environmental protection and participate in innisfree’s green programs. Filipp Cai and Tori Zwisler together announced the number of trees bought with the money collected through programs during the festival. In total, a staggering 3,000 trees will be donated to fight the desertification of the Inner Mongolia Autonomous Region.

Excitement reached fever pitch when special guests Joyce Chu, Xue Zhiqian, Milk Coffee and Baek Ji-young took to the stage to sing their hit songs, share their green lifestyle habits and inspire green positive energy with participants. 

This 2016 innisfree Play Green Festival was a big success. Many young people were able to better understand the importance of environmental protection by experiencing a green lifestyle that’s not difficult or complicated, but fun and simple. We sincerely hope that more people Play Green with innisfree for the green Earth.